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Call for review of how behaviours spread in animals
Fish appear to make fine-scale judgements about when to copy their shoal-mates’ behaviour.


New research suggests understanding could be enhanced by drawing on human research

Scientists at Oxford University are calling for a review of how behaviours spread through wild animal populations and how this could aid in the understanding of human social connections.


Their study, published in Trends in Ecology & Evolution, suggests that understanding of animal behaviours could be improved by drawing on the latest discoveries in human social systems. 


The human studies found that the most influential people are not necessarily the most social. Instead, the most influential people are often those found in close-knit social circles.

The human studies revealed that while people in close-knit groups had fewer social connections, they were very influential and promoted the spread of new behaviour.

In the new study, researchers show how these recent insights can be used to enrich our understanding of animal social networks.

Examples presented in the paper reveal how, even in the most basic social systems, small changes can have a major influence on which animals might adopt a behaviour and which might be key to its spread.

“Just like in humans, various animal species are known to be capable of social considerations, such as when to adopt a behaviour, or who to learn from,” explained lead author Dr Josh Firth. “These choices mean that behaviours don’t spread like diseases.”


The researchers also draw on recent studies of animals' social connections and how this could inform understanding of human social lives. For example, birds may ‘follow the majority’ when learning to find food and fish appear to make fine-scale judgements about when to copy their shoal-mates’ behaviour.


Scientists suggest that by considering how these choices affect the spread of behaviour, animal systems could reveal new insights into the spread of different behaviours (such as mating or foraging), and which factors govern which individuals have the most influence on their peers.

"Studying wild animal populations holds exceptional advantages, such as the ability to experimentally manipulate natural social networks, and to track individuals over long time periods and many generations,” Dr Firth added.

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FIVP launches CMA remedies survey

News Story 1
 FIVP has shared a survey, inviting those working in independent practice to share their views on the CMA's proposed remedies.

The Impact Assessment will help inform the group's response to the CMA, as it prepares to submit further evidence to the Inquiry Group. FIVP will also be attending a hearing in November.

Data will be anonymised and used solely for FIVP's response to the CMA. The survey will close on Friday, 31 October 2025. 

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CMA to host webinar exploring provisional decisions

The Competition and Markets Authority (CMA) is to host a webinar for veterinary professionals to explain the details of its provisional decisions, released on 15 October 2025.

The webinar will take place on Wednesday, 29 October 2025 from 1.00pm to 2.00pm.

Officials will discuss the changes which those in practice may need to make if the provisional remedies go ahead. They will also share what happens next with the investigation.

The CMA will be answering questions from the main parties of the investigation, as well as other questions submitted ahead of the webinar.

Attendees can register here before Wednesday, 29 October at 11am. Questions must be submitted before 10am on 27 October.

A recording of the webinar will be accessible after the event.