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Destructive effects of littering on wildlife displayed in new campaign
The campaign posters feature common excuses that people use to justify dropping litter.

Large businesses support Keep Britain Tidy and Defra to fight littering in England

A new ‘Keep it, Bin it’ campaign to tackle littering has been set-up by Keep Britain Tidy and Defra with support from big-name businesses including Mars Wrigley Confectionary, McDonalds, Greggs, Network Rail and PepsiCo UK.

The campaign will feature moving images of wildlife eating and becoming tangled in litter, along with captions exposing the typical excuses people tell themselves to justify their littering behaviour.

The RSPCA respond to 1,500 calls every year which relate to animals that have become trapped or harmed by litter. There is also a huge financial consequence to littering; £700m is spent annually by local governments keeping public areas clean.

According to Keep Britain Tidy, one in five people admit to dropping litter. In addition, a poll by YouGov revealed that one in four people admit to ‘careful’ littering; for instance, leaving cans on window ledges.

The campaign will be on display in nationwide train stations, social media channels, till-points at Greggs, Cineworld cinemas and on Clear Channel’s Socialite screens.

Allison Ogden-Newton, chief executive of Keep Britain Tidy, said: “We know the impact that litter has on our environment, on wildlife and, ultimately, our oceans where 80% of the plastics found there come directly from the land.

“This campaign will raise awareness with those people who still think it is acceptable to leave their rubbish anywhere other than in a bin.

“The message is simple – Keep it. Bin it.”

Image (c) Keep Britain Tidy

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ZSL London Zoo shares animal X-rays

News Story 1
 A selection of X-ray images showing the inner workings of frogs, turtles, snakes and geckos have been shared by veterinary surgeons at ZSL London Zoo.

Taken as part of a routine health check, the images have been shared as part of ‘Vets in Action’ week - a hand’s on role-playing experience for children that explores the life of a zoo vet.

ZSL London Zoo veterinary nurse Heather Mackintosh said: “It’s great to be able to share the work that goes on behind the scenes at the Zoo to keep our residents in tip-top condition – and our visitors are always amazed to find out more about their favourite animals.” 

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News Shorts
Vets in developing nations given free access to BSAVA’s online library

BSAVA has teamed up with the WSAVA, the WSAVA Foundation and FECAVA to offer vets in developing nations free access to its online library.

The Association’s ‘Foundation Collection’ is comprised of more than 70 hours of articles, lectures and book chapters covering topics such as basic handling skills, working on a budget and emergency triage. Some of the countries set to benefit include Albania, Georgia, Sri Lanka, Kenya, Nigeria, Uganda and Tanzania.

Nicolette Hayward, of BSAVA International Affairs Committee said: “Our mission is to promote excellence in small animal practice through education and science, so we are delighted to work with WSAVA, the WSAVA Foundation and FECAVA to share these high-quality resources to the veterinary profession in low and middle-income countries.”