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Destructive effects of littering on wildlife displayed in new campaign
The campaign posters feature common excuses that people use to justify dropping litter.

Large businesses support Keep Britain Tidy and Defra to fight littering in England

A new ‘Keep it, Bin it’ campaign to tackle littering has been set-up by Keep Britain Tidy and Defra with support from big-name businesses including Mars Wrigley Confectionary, McDonalds, Greggs, Network Rail and PepsiCo UK.

The campaign will feature moving images of wildlife eating and becoming tangled in litter, along with captions exposing the typical excuses people tell themselves to justify their littering behaviour.

The RSPCA respond to 1,500 calls every year which relate to animals that have become trapped or harmed by litter. There is also a huge financial consequence to littering; £700m is spent annually by local governments keeping public areas clean.

According to Keep Britain Tidy, one in five people admit to dropping litter. In addition, a poll by YouGov revealed that one in four people admit to ‘careful’ littering; for instance, leaving cans on window ledges.

The campaign will be on display in nationwide train stations, social media channels, till-points at Greggs, Cineworld cinemas and on Clear Channel’s Socialite screens.

Allison Ogden-Newton, chief executive of Keep Britain Tidy, said: “We know the impact that litter has on our environment, on wildlife and, ultimately, our oceans where 80% of the plastics found there come directly from the land.

“This campaign will raise awareness with those people who still think it is acceptable to leave their rubbish anywhere other than in a bin.

“The message is simple – Keep it. Bin it.”

Image (c) Keep Britain Tidy

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Report: A third of Welsh birds are in decline

News Story 1
 A report by RSPB Cymru and partnering ornithology organisations has revealed that a third of bird species in Wales are in significant decline.

90 per cent of Wales is farmed and there is now pressure to implement new land management policies that will aid in nature restoration.

Patrick Lindley, Maritime Ornithologist for Natural Resources Wales, commented: “The problems that confront UK birds, whether they are breeding or non-breeding, are pressure and threats that confront entire ecosystems.

“Birds are a great indicator to the health of our environment. The continued population declines of birds of farmed, woodland and upland habitats suggest there are large geographic themes that are having a detrimental impact.”  

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British sheep meat to be exported to India in new agreement

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In 2017, UK sheep meat exports were worth £386 million. This new agreement is predicted to increase this value by £6 million over the next five years.

With a range of meat cuts due to be exported, the deal is seen by international trade secretary, Dr Liam Fox MP, as “another vote of confidence in our world-leading food and drink”.