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Half of veterinary professionals ‘do not feel part of a respected community’
Client expectations were the main thing veterinary professionals said they would change about their vocation.
Survey finds client expectations are a particular problem  

Just under half of veterinary professionals do not feel part of a respected community, according to new research by VET Festival.

An online survey carried out in December reveals that while 53 per cent of professionals feel valued by their local community and respected by clients, 47 per cent do not.

Explaining why they felt this way, respondents frequently cited misconceptions about high fees, client demands and social media criticism.

VET Festival, which carried out the survey with Centaur Services, is an annual outdoor conference founded by Professor Noel Fitzpatrick.

The survey - which garnered responses from vets, nurses, rehabilitation professionals, practice managers, assistants and students - also revealed that around half of the respondents (51 per cent) felt their vocation in veterinary medicine had met their early expectations. Of these, 60 per cent had graduated over 20 years ago, while 40 per cent qualified less than five years ago.

Among those who felt reality did not match their expectations, the most common reasons given were low work-life balance, financial concerns and high demands from clients.

In addition, the expectations of clients were the main thing veterinary professionals would change about their vocation. One respondent said: “I feel as a profession our integrity is continually questioned in the public and in the media. There is a shift in client expectations above what we can provide and they can afford and this is perceived as vets being greedy.”

Nonetheless, 91 per cent of respondents said they were proud to work in the veterinary profession. The most important aspirations for veterinary professionals were cited as ‘making a difference to animals’ lives’, ‘a healthy work-life balance’ and ‘personal skill development’.

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Vets launch new podcast for pet owners

News Story 1
 Two independent vets have launched a podcast to help owners strengthen their bond with pets. Dr Maggie Roberts and Dr Vanessa Howie, who have worked in both veterinary practice and major charities, are keen to use their experience to enable people to give pets a better life.

The venture, called Vets Talking Pets, provides advice and information on a range of topics, including how to select a suitable pet, where to obtain them and how to get the best out of your vet. Maggie and Vanessa will also discuss sensitive subjects, including end-of-life care, raw food diets and the cost of veterinary care.

The podcast can be found on all the usual podcast sites, including Podbean, Apple, Amazon Music and YouTube. 

Click here for more...
News Shorts
VMD issues guidance on AVM-GSL packaging

The Veterinary Medicines Directorate (VMD) has shared advice on its requirements for medicines considered AVM-GSL.

The guidance explains the information that should be on the outer package, and sets out the typical maximum pack size for AVM-GSL. It also describes the user-friendly language, structure and phrases required on packaging and product leaflets.

AVM-GSL products do not require discussion between the purchaser and a veterinary professional. This means that clear product information is needed to support sales choices.

The information will be useful for submitting new products to the AVM-GSL category and lowering the distribution category of products from NFA-VPS to AVM-GSL.

The VMD's guidance can be accessed here.