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Crop-based animal feed ‘driving wildlife loss’
The biggest consumer of crop-based feed is poultry.
Report highlights impact of meat-based diets

A new report has found that the biggest environmental impact of a meat-based diet comes from growing crops to feed livestock.

The WWF's ‘Appetite for Destruction’ report found that crop-based feed is putting a huge strain on natural resources and driving wildlife loss. It concludes that if the demand for animal products continues to grow, soy production would need to increase by as much as 80 per cent by 2050.

“The simple fact is that the world is consuming more animal protein than it needs and this is having a devastating effect on wildlife,” explained Duncan Williamson, WWF food policy manager.

“A staggering 60 per cent of global biodiversity loss is down to the food we eat. We know a lot of people are aware that a meat-based diet has an impact on water and land, as well as causing greenhouse gas emissions, but few know the biggest issue of all comes from the crop-based feed the animals eat.”

The report reveals that the biggest consumer of crop-based feed is poultry, followed by the pig industry. In the United Kingdom, the most popular meat is chicken, with each person consuming on average 25kg a year in 2015.

It also found that almost twice as many people now eat fish compared to the 1960s. While an increasing amount of seafood is now farmed, intensive systems using crop-based feeds are becoming more commonplace.

Nutritional guidelines recommend 45-55g of protein per day. However, the average UK consumption is 64-88g, of which 37 per cent is meat and meat products.

“For people and nature to thrive we need to consume and produce food differently, “ Mr Williamson continued. “If we just stuck to the nutritionally recommended amount of protein, rather than over-consuming, an area 1.5 times the size of the European Union would be saved from agricultural production.

“Eating less animal protein would allow us to farm in a more sustainable way, with less impact on the environment and healthier and more nutritious food.”

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Gucci pledges to go fur-free

News Story 1
 Italian fashion house Gucci has announced that it will no longer use animal fur in its designs. Gucci’s president & CEO Marco Bizzarri made the announcement on Wednesday (October 11) at The London College of Fashion.

The move follows a long-standing relationship with The Humane Society of the United States and LAV - members of the international Fur Free alliance. Gucci’s fur-free policy includes mink, coyote, raccoon dog, fox, rabbit, karakul and all other species bred or caught for fur.  

News Shorts
Avian flu text alert service launched in Northern Ireland

A new text system to alert bird keepers to the threat of avian flu has been launched in Northern Ireland. The service will enable bird keepers to take action to protect their flock at the earliest opportunity.

Keepers who have already provided NI's Department of Agriculture with a valid mobile number have automatically been subscribed to the service and notified by text. Bird keepers who have not yet received a text should text ‘BIRDS’ to 67300 to register.