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Study ranks chickens sixth most popular pet
Around 600,000 households in the UK now keep domestic fowl as pets.

2017 PFMA report reveals state of the pet nation

Chickens are the sixth most popular pet in the UK, according to a recent study.

The Pet Food Manufacturer’s Association’s Pet Data Report 2017 found that some 600,000 households now keep domestic fowl, putting them above guinea pigs, hamsters and lizards.

Commenting, Jane Howorth of the British Hen Welfare Trust, said: “I’m not surprised that chickens are moving up the ranking of most popular pets in the UK, here at the charity we all know what wonderful pets our ex-commercial hens in particular make.

“Each has their own personality and charm; they are quite simply life-enhancing, and what other pet will lay eggs for your breakfast?!
Best of all you don’t have to choose between owning a cat/dog and a chicken. Hens will live in perfect harmony with the rest of your furry friends.”

Since 2008, the PFMA Pet Data Report has been tracking the state of the UK’s pet population. Gathered annually during late January and early February, the data is used by government departments, pet care businesses and wildlife charities to inform welfare strategies.

This year’s report reveals that 12 million households in the UK have a pet, with the majority owning a cat (8 million ) or dog (8.5 million). Of the households asked, 28 per cent said they had or would consider owning a small mammal as a first pet.

The survey also reveals that the UK pet food market experienced slight growth in 2016 and is now worth a record £2.6bn. Eighty-eight per cent of owners said that they feed their pet a commercially prepared per food. However, 53 per cent of dog owners who feed table scraps do so daily - as do 43 per cent of cat owners.

"PFMA has a very specific role in the area of pet nutirition and this is where we educate to make sure those at the front line of pet care have all the information they need to support pet owners in providing the best possible diets for their pets," explained Nicole Paley, PFMA communications manager.

"The educational work of PFMA and the other organisations is ongoing and what is particularly unique about the pet care sector is how well those organisations come together to bring about change. PFMA look forward to this continued collaboration and achieving real results for our amazing companion animals in 2017 and beyond".

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Campaign highlights ‘devastating impact’ of smoking around pets

News Story 1
 Leading vet charity PDSA has launched a campaign highlighting the ‘devastating impact’ that smoking can have on pets. The launch coincides with National No Smoking Day (14 March 2018) and aims to raise awareness of the risks of passive smoking and how to keep pets safe.

“Recent studies highlight that this is a really serious issue, and we want pet owners to know that they can make a real difference by simply choosing to smoke outdoors away from their pets,” said PDSA vet Olivia Anderson-Nathan. “We want pet owners to realise that, if they smoke, their pets smoke too.”  

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News Shorts
AWF named charity of the year

The Animal Welfare Foundation (AWF) has been chosen as charity of the year by the Veterinary Marketing Association (VMA). AWF is a vet-led charity, supported by the BVA, which aims to improve animal welfare though research funding, supporting veterinary education, providing pet care advice and encouraging debate on welfare issues.

VMA has pledged a range of support, including raising awareness and funds at their awards ceremony, which takes place on Friday 16 March, as well as offering marketing support through VMA marketing workshops.