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EmailIphone Application    Posted: 26th February 2015
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Majority of shoppers 'willing to pay more for milk'
milk
Eighty per cent of people said they would pay more for milk if the extra money went to dairy farmers.
Survey suggests a rising number of people are sympathetic to dairy farmers

A rising number of consumers (80 per cent) say they would be willing to pay more for milk, if all the extra money went to dairy farmers.

British dairy farmers have come under a media spotlight in recent months due to rapidly falling milk prices. As a possible consequence, more and more consumers appear to be sympathetic.

Since October 2013, 74-76 per cent of consumers said they would pay more for milk, according to findings from quarterly YouGov surveys carried out for AHDB and DairyCo. This figure has risen to 80 per cent, according to the latest survey, conducted on February 23-25.

Just seven per cent of respondents said they would not pay more for milk, while nearly one in five said they would be willing to pay over 20p more.

Retail milk prices are falling, partly due to rising competition for market share, and price cuts to key everyday grocery items are an important part of retailers' low pricing strategies.

Commenting on the findings, DairyCo says that while consumers say they would pay more for milk, this may not translate into action. However, the findings do illustrate an increasing sympathy with dairy farmers.

To view more of the findings visit: http://www.dairyco.org.uk/news/news-articles/february-2015/more-shoppers-willing-to-pay-extra-for-milk/#.VO7bXxZvY5Q

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Reporting service for dead wild birds updated

News Story 1
 The Animal and Plant Health Agency (APHA) has updated its online reporting service for dead wild birds.

The new version allows those reporting a dead bird to drop a pin on a map when reporting the location. It also includes a wider range of wild bird species groups to select from when describing the bird.

The online service, which helps APHA to monitor the spread of diseases such as avian influenza, can be accessed here. 

Click here for more...
News Shorts
NI chief vet urges bluetongue vigilance

Northern Ireland's chief veterinary officer (CVO) has urged farmers to be vigilant for signs of bluetongue, after the Animal and Plant Health Agency warned there was a very high probability of further cases in Great Britain.

There have been 126 confirmed cases of bluetongue virus serotype 3 in England since November 2023, with no cases reported in Northern Ireland. The movement of live ruminants from Great Britain to Northern Ireland is currently suspended.

According to the Department of Agriculture, Environment and Rural Affairs (DAERA), the virus is most likely to enter Northern Ireland through infected animals or germplasm (semen or ova) being imported.

Brian Dooher, Northern Ireland's CVO, said: "Surveillance for this disease within Northern Ireland has been increased to assist with detection at the earliest opportunity which will facilitate more effective control measures."

Farmers should report any suspicions of the disease to their private veterinary practitioner, the DAERA Helpline on 0300 200 7840 or their local DAERA Direct Veterinary Office.