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EmailIphone Application    Posted: 26th February 2015
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Majority of shoppers 'willing to pay more for milk'
milk
Eighty per cent of people said they would pay more for milk if the extra money went to dairy farmers.
Survey suggests a rising number of people are sympathetic to dairy farmers

A rising number of consumers (80 per cent) say they would be willing to pay more for milk, if all the extra money went to dairy farmers.

British dairy farmers have come under a media spotlight in recent months due to rapidly falling milk prices. As a possible consequence, more and more consumers appear to be sympathetic.

Since October 2013, 74-76 per cent of consumers said they would pay more for milk, according to findings from quarterly YouGov surveys carried out for AHDB and DairyCo. This figure has risen to 80 per cent, according to the latest survey, conducted on February 23-25.

Just seven per cent of respondents said they would not pay more for milk, while nearly one in five said they would be willing to pay over 20p more.

Retail milk prices are falling, partly due to rising competition for market share, and price cuts to key everyday grocery items are an important part of retailers' low pricing strategies.

Commenting on the findings, DairyCo says that while consumers say they would pay more for milk, this may not translate into action. However, the findings do illustrate an increasing sympathy with dairy farmers.

To view more of the findings visit: http://www.dairyco.org.uk/news/news-articles/february-2015/more-shoppers-willing-to-pay-extra-for-milk/#.VO7bXxZvY5Q

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Cold-water dip to raise funds for Vetlife

News Story 1
 The veterinary mental health charity Vetlife is inviting the veterinary community to join it for a sponsored cold-water dip.

The event will take place at Walpole Bay, Margate, on 17 May during Mental Health Awareness Week. Participants of all abilities can join in the challenge and are advised to bring a towel, a hot drink, a snack, and warm clothes to get changed into afterwards.

Those taking part are being asked to try to raise £100 each to support the work of the charity.

Details about how to take part can be found here. 

Click here for more...
News Shorts
Bluetongue low vector period ends

In an update to its bluetongue guidance, the Department for Environment, Food and Rural Affairs (Defra) has announced that the seasonal low vector period for the disease has ended.

With winter over, Defra is planning for a possible increase in cases as midges become more active. It has warned that farms along the east coast of England from Norfolk to Kent, and along the south coast from Kent to Devon, are at highest risk from infected midges blown over from northern Europe.

Since the virus was detected in England in November 2023, there have been 126 confirmed cases. The most recent case to be confirmed was on 1 March 2024.

Farmers are asked to continue to frequently monitor their livestock and ensure their animals and land are registered with the Animal and Plant Health Agency.