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Small things can have big effects on your practice
The veterinary world is constantly evolving and for your practice to be successful within such a demanding marketplace you need to gain as much competitive edge as possible. 

It may surprise you but when it comes to business, even small things such as your email address or not having a website can be the difference between a client choosing you or the practice down the road.

Many practices have long enjoyed the benefits of email and it has revolutionised the way we work. Access to instant, paperless communication, which can reach audiences anywhere and at any time, has proved to be an invaluable business tool.

However, it isn’t just businesses that have become more technically minded, clients now have higher expectations when it comes to the use of the Internet and emails.

Having a web presence is important if you want to engage with new and existing clients. Many people run searches on Google when looking for a vet in a certain locality and if your practice doesn’t appear but your competitor does, then who will be more likely to get the business?

Many practices have long enjoyed the benefits of email and it has revolutionised the way we work.
The same can be said for email addresses. If one practice has an email address ending in, for example  @yahoo.co.uk or @gmail.com and a competitor ends in @mypractice.co.uk, will a client form a judgment about the practices?

Using practice email addresses on a dedicated practice email system arguably looks more professional and with a suitable practice mail set-up, all email records will remain the property of the practice, multiple mailboxes can be created for different personnel and data storage can be as much or as little as you need.

The Vision Email Solution available from AT Veterinary Systems can assist you in registering your desired domain name and offers a complete email solution for the whole practice that is easy to set up, use and administer. It can be used alongside any practice management system. If you would like more information regarding emails or websites then please email enquiries@vetsystems.com.

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Rare chimp birth announced at Edinburgh Zoo

News Story 1
 The Royal Zoological Society of Scotland (RZSS) welcomed the birth of a critically endangered western chimpanzee on Monday 3 February at Edinburgh Zoo's Budongo Trail.

The baby girl will be named in the coming days through a public vote, and staff will carry out a paternity test during its first health check to determine the father.

Mother Heleen's first infant, Velu, was born in 2014, making this new baby only the second chimpanzee born in Scotland for more than 20 years.

Budongo Trail team leader Donald Gow said: "While we celebrate every birth, this one is particularly special because our new arrival is a critically endangered Western chimpanzee, a rare subspecies of chimpanzee."

Image (c) RZSS/Donald Gow. 

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News Shorts
BEVA offering free membership to vet students

The British Equine Veterinary Association (BEVA) is offering free membership to veterinary students. As part of a new initiative with the aim of encouraging more veterinary professionals into equine practice.

According to BEVA, less than one in ten veterinary students choose to work in equine practice. The association hopes that this initiative will provide insight into the field and the benefits of a career in equine medicine.

Benefits of membership include:
▪ access to a network of nearly 3,000 members
▪ special student rates to attend BEVA Congress
▪ online access to BEVA's Equine Veterinary Education (EVE) journal
▪ free access to the association's online learning platform
▪ free access to BEVA's practical veterinary apps
▪ exclusive discounts on a range of things from cinema tickets to grocery shopping.

BEVA will be releasing a series of short videos over the next few months from BEVA Council members, explaining what inspired them to work in equine practice.

Image (c) BEVA.