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Small things can have big effects on your practice
The veterinary world is constantly evolving and for your practice to be successful within such a demanding marketplace you need to gain as much competitive edge as possible. 

It may surprise you but when it comes to business, even small things such as your email address or not having a website can be the difference between a client choosing you or the practice down the road.

Many practices have long enjoyed the benefits of email and it has revolutionised the way we work. Access to instant, paperless communication, which can reach audiences anywhere and at any time, has proved to be an invaluable business tool.

However, it isn’t just businesses that have become more technically minded, clients now have higher expectations when it comes to the use of the Internet and emails.

Having a web presence is important if you want to engage with new and existing clients. Many people run searches on Google when looking for a vet in a certain locality and if your practice doesn’t appear but your competitor does, then who will be more likely to get the business?

Many practices have long enjoyed the benefits of email and it has revolutionised the way we work.
The same can be said for email addresses. If one practice has an email address ending in, for example  @yahoo.co.uk or @gmail.com and a competitor ends in @mypractice.co.uk, will a client form a judgment about the practices?

Using practice email addresses on a dedicated practice email system arguably looks more professional and with a suitable practice mail set-up, all email records will remain the property of the practice, multiple mailboxes can be created for different personnel and data storage can be as much or as little as you need.

The Vision Email Solution available from AT Veterinary Systems can assist you in registering your desired domain name and offers a complete email solution for the whole practice that is easy to set up, use and administer. It can be used alongside any practice management system. If you would like more information regarding emails or websites then please email enquiries@vetsystems.com.

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RCVS Knowledge appoints Veterinary Evidence editor-in-chief

News Story 1
 RCVS Knowledge has welcomed Professor Peter Cockcroft as editor-in-chief for Veterinary Evidence.

A world-renowned expert in evidence-based veterinary medicine, Prof Cockcroft will lead the strategic development and editorial quality of the open-access journal. He was previously in the role from 2017-2020.

Katie Mantell, CEO of RCVS Knowledge, said: "We are excited about the extensive knowledge of evidence-based veterinary medicine and clinical veterinary research that Peter brings, and we look forward to working with him over this next phase of the journal's development." 

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News Shorts
Defra to host bluetongue webinar for vets

The Department for Environment, Food and Rural Affairs (Defra) will be hosting a webinar for veterinary professional on bluetongue on Thursday, 25 April 2024.

Topics covered will include the transmission cycle, pathology and pathogenesis, clinical signs (including signs seen in recent BTV-3 cases in the Netherlands), and control and prevention.

The session, which will take place from 6pm to 7.30pm, is part of Defra's 'Plan, Prevent and Protect' webinar series, which are hosted by policy officials, epidemiologists and veterinary professionals from Defra and the Animal and Plant Health Agency. The bluetongue session will also feature insights from experts from The Pirbright Institute.

Those attending will have the opportunity to ask questions. Places on the webinar can be booked online.