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Loyalty Pays - in so many ways
Loyal clients will return to your practice time and again.
Businesses in this current climate are seeing that they need to not only offer excellent customer care and competitive prices but also value-added services.

Veterinary practices need to look at new ways of forging relationships with their clients and increasing activities that encourage them to return with greater regularity.

So how can you establish loyalty amongst clients?

Having a mix of marketing incentives can encourage the retention of clients, as well as the acquisition of new ones. Well-placed promotions and thoughtful incentives can give your practice the competitive edge and firmly establish a bond between practice and client.

Loyal clients are the backbone of any business and they should be rewarded. How they are rewarded is up to the individual practice but if you are not offering the same or better than your closest competitors then it will be harder to convert people into loyal clients.

Loyalty Cards

Loyalty schemes have been successfully implemented by many large businesses; with prime examples being Tesco, Boots and the Nectar card.  

The introduction of a membership or loyalty card scheme offers the client tangible rewards such as vouchers, points and/or special offers. The offers and vouchers that the client earns from the loyalty scheme is another incentive to come back into the practice, as the client will want to ensure that they benefit from the vouchers received.

By providing a loyalty card, the client has something physical in their wallet/purse, which could get noticed by other people and this is a great form of word of mouth advertising. It also serves as a constant reminder.

Benefits of Loyalty Cards:

•     Increased practice profits
•    Improved client loyalty – the client is a member of the ‘practice’s club’
•    Increased number of clients through ‘introduce a friend’ incentives
•    Additional opportunities to interact with clients
•    Opportunity to promote the practice’s services to clients via the membership mailing when client receive the vouchers for the points they have earned.

Central Veterinary Services realise that many practices do not have the manpower or time to create a successful loyalty card scheme. Therefore we have set up a dedicated team who can help your practice to set-up, design, produce, promote and even mail-out your Loyalty Card Scheme. If you would like more information then please email enquiries@centralvet.com

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Webinar to explore history of KC breed registers

News Story 1
 A free webinar exploring the development of the Kennel Club's registration system and the evolution of closed breed registers has been announced.

Hosted by Dr Alison Skipper, veterinary and research advisor at the Kennel Club, the webinar will delve into the development of the registry and how the changing landscape of scientific knowledge has shaped breeding practices. It will also look at what this means for the future of pedigree dogs.

The session will culminate with a look at The Kennel Club's ongoing and future engagement in this area, with a chance for attendees to put forward their thoughts and questions for discussion.

This event takes place on Microsoft Teams on Tuesday, 10 June at 7pm. To learn more, visit events.teams.microsoft.com  

Click here for more...
News Shorts
UK's BSE risk status downgraded

The WOAH has downgraded the UK's international risk status for BSE to 'negligible'.

Defra says that the UK's improved risk status recognises the reputation for having the highest standards for biosecurity. It adds that it demonstrates decades of rigorous animal control.

Outbreaks of Bovine Spongiform Encephalopathy, also known as mad cow disease, have previously resulted in bans on Britain's beef exports.

The UK's new status could lead to expanded trade and better confidence in British beef.

Christine Middlemiss, the UK's chief veterinary officer, said: "WOAH's recognition of the UK as negligible risk for BSE is a significant milestone and is a testament to the UK's strong biosecurity measures and the hard work and vigilance of farmers and livestock keepers across the country who have all played their part in managing the spread of this disease.