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EmailIphone Application    Posted: 2nd March 2010
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Company Marketing Capabilities
A recent survey has found that 56% of companies rate their marketing measurement capability as non-existent or basic. 

Last month, The Chartered Institute of Marketing joined forces with Deloitte to launch a new benchmark survey to explore the challenges of marketing measurement and accountability facing both UK and international companies. The benchmark survey itself is still live but initial findings already reveal some underlying challenges for the marketing industry:
  • Less than 10% of organisations 'always' set clear KPIs (Key Performance Indicators) for marketing initiatives
  • 19% of companies stated that they never established clear accountability for strategic marketing initiatives
  • 56% of companies rate their capability to measure marketing as “non-existent” or “basic”.

David Thorp, director of research and professional development at The Chartered Institute of Marketing, commented; “It’s concerning to see that even after the resource constraints of an economic downturn, many marketers are still not fully embracing the rigour and accountability that their businesses demand of them. As we now plan for growth, managers must put more effort into establishing true accountability for customer investments.”

Nick Turner, head of marketing effectiveness at Deloitte added: “Marketing measurement and accountability is an issue that many organisations need to address. Our joint study with The Chartered Institute of Marketing will help us to understand how to align organisations around common customer related measures and understand marketing’s contribution to them. The insights will enable us to identify actionable steps and provide pragmatic solutions that companies can take.”

The benchmark survey is still open can be completed at www.marketing-measurement.com. For those participants who wish to be included in the final report the survey will close on 12 March. There is no cost to take part and all participants receive instant results and a report charting their responses against peers. They will also receive a complimentary copy of the summary findings report, due to be published in Spring 2010.

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Webinar to explore history of KC breed registers

News Story 1
 A free webinar exploring the development of the Kennel Club's registration system and the evolution of closed breed registers has been announced.

Hosted by Dr Alison Skipper, veterinary and research advisor at the Kennel Club, the webinar will delve into the development of the registry and how the changing landscape of scientific knowledge has shaped breeding practices. It will also look at what this means for the future of pedigree dogs.

The session will culminate with a look at The Kennel Club's ongoing and future engagement in this area, with a chance for attendees to put forward their thoughts and questions for discussion.

This event takes place on Microsoft Teams on Tuesday, 10 June at 7pm. To learn more, visit events.teams.microsoft.com  

Click here for more...
News Shorts
UK's BSE risk status downgraded

The WOAH has downgraded the UK's international risk status for BSE to 'negligible'.

Defra says that the UK's improved risk status recognises the reputation for having the highest standards for biosecurity. It adds that it demonstrates decades of rigorous animal control.

Outbreaks of Bovine Spongiform Encephalopathy, also known as mad cow disease, have previously resulted in bans on Britain's beef exports.

The UK's new status could lead to expanded trade and better confidence in British beef.

Christine Middlemiss, the UK's chief veterinary officer, said: "WOAH's recognition of the UK as negligible risk for BSE is a significant milestone and is a testament to the UK's strong biosecurity measures and the hard work and vigilance of farmers and livestock keepers across the country who have all played their part in managing the spread of this disease.