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Study explores conflicts in brachycephalic PPCs
Discussing brachycephalic issues with pet owners is considered critical in the veterinary profession.

Vets are faced with moral dilemmas when advising pet owners.

A new study has revealed the moral conflicts and barriers that veterinary surgeons face when delivering pre-purchase consultations (PPCs) for flat-faced dogs.

The research, conducted by the Royal Veterinary College (RVC), has suggested that the veterinary profession needs to better support practices with educating pet owners about the issues with brachycephalic breeds.

Flat-faced breeds, such as French bulldogs and pugs, are believed to be popular with UK pet owners due to their exaggerated features. However, these features are closely linked with severe skin, eye and breathing difficulties which can be life-limiting.

Discussing these issues with prospective pet owners is considered to be critical by many veterinary professionals, from a clinical, moral and ethical perspective.

However the RVC has previously identified barriers to veterinary professionals warning potential owners of brachycephalic dogs, as owners with a close loyalty to the breeds may be unwilling to hear about the welfare issues.

This latest study, based on interviews with veterinary surgeons working with small animals, explored the structural and perceptual barriers to delivering PPCs for flat-faced dogs.

The findings highlighted limited time and resources for these PPCs, including competition for appointment availability which prioritises the ‘firefighting’ of the clinical issues of flat-faced dogs. There was also a perceived public distrust of the veterinary profession.

Many of the interviewees felt they had little or no power to overcome these barriers on an individual level. They also spoke of a moral conflict between their responsibilities to animal welfare and the wants of their clients and businesses, which compromised their integrity and autonomy.

As part of its study the RVC set out a series of recommendations for the sector, which included stronger veterinary leadership to support veterinary surgeons with overcoming these barriers.

It recommended that veterinary organisations, including the Royal College of Veterinary Surgeons and the British Veterinary Association, establish a joint, public-facing consensus on the acceptability of breeding or acquiring flat-faced dogs, to avoid reliance on individual opinion.

It also suggested increased pressure on the stakeholders who perpetuate the crisis, and practical resourcing for facilitating PPCs more regularly.

Dr Rowena Packer, the lead author of the study, said: “As the brachycephalic crisis continues to prevail, the support of leading veterinary organisations is vital in providing a united voice regarding the known harms of brachycephaly and support in facilitating PPCs to ensure vets are protected, and potential owners are fully informed when it comes to acquiring decisions.”

The full study can be found in the journal Vet Record.

Image © Shutterstock

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BSAVA partners with BVA Live 2026

News Story 1
 BSAVA is to partner with BVA Live (11-12 June 2026) to champion clinical research.

The organisation will be supporting BVA Live's Clinical Abstracts programme, showcasing selected abstracts of veterinary research throughout the event.

The clinical abstracts can be on any small animal veterinary subject, and must be based on research undertaken in industry, practice or academia. Abstracts can be presented in poster or oral formats.

Submissions will open on 15th December 2025, and close on 6th March 2026. You can register interest here

Click here for more...
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Nominations open for RCVS and VN Council elections

The nomination period for the 2026 RCVS Council and VN Council elections is now open, with three veterinary surgeon seats and two veterinary nurse seats available.

Prospective candidates can download an information pack and nomination form from the RCVS website. Individuals can nominate themselves for the elections, with the results to be announced in the spring.

Clare Paget, the recently appointed RCVS Registrar and elections returning officer, said: "If you want to play your part in influencing and moulding how the professions are regulated, and making key decisions on matters of great importance to your peers, the public and animal health and welfare, please consider standing for RCVS Council or VN Council next year."

Nominations close at 5pm on Saturday, 31 January 2026.