Your data on MRCVSonline
The nature of the services provided by Vision Media means that we might obtain certain information about you.
Please read our Data Protection and Privacy Policy for details.

In addition, (with your consent) some parts of our website may store a 'cookie' in your browser for the purposes of
functionality or performance monitoring.
Click here to manage your settings.
EmailIphone Application    Posted: 27th November 2014
If you would like to forward this story on to a friend, simply fill in the form below and click send.
Your friend's email:
Your email:
Your name:
 
 
Send Cancel

Council adopts scheme to tackle impulse buying
bearded dragon
EMODE classifies animals as Easy, Moderate, Difficult or Extreme, according to how challenging they are to keep.
Pet shops asked to supply EMODE leaflet to potential buyers

Brighton and Hove City Council has become the first in Britain to adopt a new scheme aimed at tackling impulse pet buying.

From January 1, 2015, pet shops in the area will be asked to provide an EMODE leaflet to anyone thinking of buying a pet.

EMODE is a tool created last year by a team of 18 vets, scientists and technicians. It aims to help potential pet owners make informed decisions by categorising animals as Easy, Moderate, Difficult or Extreme, depending on how challenging they are to keep.

The Animal Protection Agency (APA) is urging councils to take up the scheme to reduce impulse purchases. Exotic pets are often mistakenly marketed as being "easy to keep", leading to widespread animal welfare problems.

Brighton and Hove's Licensing Committee voted in the scheme at a meeting on November 20.

Stephanie Powell, committee chair and Green Party Councillor, said: "Impulse buying of pets, especially exotic animals, is the root cause of a whole raft of animal welfare and environmental problems.

"It was therefore very important for the Greens to ensure Brighton and Hove City Council genuinely tackle this issue by adopting the EMODE initiative. This is the first Council in Britain to do so and I hope many more follow our lead."

Welcoming the news, APA's director Elaine Toland, said: "As a Brighton-based organisation that helped to develop EMODE we are particularly proud that the initiative has been adopted on our doorstep and we are looking forward to pet shops taking this on.

"In my view, pet shops that hand out the EMODE leaflet signal their commitment to responsible pet selling and should inspire greater confidence in prospective purchasers.

"We are delighted that EMODE is rapidly gaining support and has also received the ‘thumbs up’ from UK central government."

Become a member or log in to add this story to your CPD history

Birmingham Dogs Home makes urgent appeal

News Story 1
 Birmingham Dogs Home has issued an urgent winter appeal as it faces more challenges over the Christmas period.

The rescue centre has seen a dramatic increase in dogs coming into its care, and is currently caring for over 200 dogs. With rising costs and dropping temperatures, the charity is calling for urgent support.

It costs the charity £6,000 per day to continue its work.

Fi Harrison, head of fundraising and communications, said: "It's heart-breaking for our team to see the conditions some dogs arrive in. We really are their last chance and hope of survival."

More information about the appeal can be found here. 

Click here for more...
News Shorts
Avian flu confirmed at premises in Cornwall

A case of highly pathogenic avian influenza H5N1 has been detected in commercial poultry at a premises near Rosudgeon, Cornwall.

All poultry on the infected site will be humanely culled, and a 3km protection zone and 10km surveillance zone have been put in place. Poultry and other captive birds in the 3km protection zone must be housed.

The case is the second avian flu case confirmed in commercial poultry this month. The H5N5 strain was detected in a premises near Hornsea, East Riding of Yorkshire, in early November. Before then, the disease had not been confirmed in captive birds in England since February.

The UK chief veterinary officer has urged bird keepers to remain alert and practise robust biosecurity.

A map of the disease control zones can be found here.