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Abandoned puppy rescue features in Christmas advert
The advert features two abandoned puppies being rescued.
The RSPCA advert is based on true rescue story.

The RSPCA has launched a Join the Christmas Rescue appeal alongside a new Christmas advert.

The advert is based on the real rescue of Staffordshire bull terrier-type puppies Jack and Poppy by RSPCA inspector Anthony Joynes. The two dogs had been abandoned in a flat in Merseyside when their owners moved out.

After a neighbour had reported their suspicions that the dogs may have been left behind, the RSPCA found them in an emaciated condition. They had not been left with any food or water.

Mr Joynes said: “The puppies were so weak and terrified they had almost given up on life – it was really lucky we were alerted to their plight when we were because I don’t think they would have survived much longer.”

Both puppies received emergency veterinary treatment. They have recovered well and have since been rehomed.

Last Christmas, the RSPCA received reports of more than 700 incidents. Its frontline officers, veterinary teams, and branch staff work every day of the year.

The charity expects to be busy again this Christmas. It believes that financial pressures are causing a rise in the number of pet abandonments and neglect reports.

Mr Joynes added: “Sadly now, during the winter months, we see more people financially struggling which leads to more reports like this.

“But we can make a difference, and with the public’s help if they Join The Christmas Rescue they can support our rescuers, veterinary teams, branches and centre staff who work tirelessly to give animals the urgent treatment and love that will save their lives.”

The advert can be watched here.

Image © RSPCA

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Birmingham Dogs Home makes urgent appeal

News Story 1
 Birmingham Dogs Home has issued an urgent winter appeal as it faces more challenges over the Christmas period.

The rescue centre has seen a dramatic increase in dogs coming into its care, and is currently caring for over 200 dogs. With rising costs and dropping temperatures, the charity is calling for urgent support.

It costs the charity £6,000 per day to continue its work.

Fi Harrison, head of fundraising and communications, said: "It's heart-breaking for our team to see the conditions some dogs arrive in. We really are their last chance and hope of survival."

More information about the appeal can be found here

Click here for more...
News Shorts
FIVP to represent independent practices at London Vet Show

The Federation of Independent Veterinary Practices (FIVP) will be at stand (S05) at this year's London Vet Show.

The not-for-profit organisation will be explaining how its expertise and resources can help independent practices to thrive in a competitive industry. It will also share how it has been representing independent practices in the ongoing CMA investigation.

On Thursday, FIVP member Steve Carter will be available to discuss how veterinary surgeons and nurses can pursue practice ownership.

FIVP will also be offering independent practices three months of free membership if they sign up at the stand.

Rita Dingwall, FIVP business development manager, said: "It's a wonderful opportunity to discuss our representation in the CMA enquiry and connect with like-minded individuals who share our passion for independent practice."