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Vets to debate how to engage Gen Z in disease prevention
"It is essential the profession understands this grwing demand and ensures pet owners have access to accurate information" - Justine Shotton, BVA vice-president.
The BVA Congress session will explore the challenges and opportunities for reaching a younger generation of pet owner.

A panel debate exploring how to reach a younger generation of pet owners to prevent disease will take place at London Vet Show on Friday (18 November).

The BVA Congress session, titled Preventative Health and the Gen Z Client – engaging a new generation of pet owners with disease prevention, will explore the issues and opportunities presented by this new, tech-savvy generation.

Chaired by BVA senior vice president Justine Shotton, the session will look at how young people access, digest and share information in new ways. 

Joining her on the panel will be Tanya Michelsen, associate director of CM Research; Marnie Brennan, associate professor in epidemiology at the University of Nottingham; Rebekah Ellis, brand and customer manager, MSD Human Health, and Ben Sweeney, founder and CEO of Vidivet.

Dr Shotton said: “The rapid proliferation of telemedicine and the growth of online advice groups on platforms like Facebook are clear signs that clients are looking for additional ways to access veterinary services and advice. 

“It is essential the profession understands this growing demand and ensures pet owners have access to accurate information. This session at BVA Congress promises to be extremely insightful, exploring the challenges but also the opportunities for reaching a new, younger generation of pet owner.” 

The session takes place on Friday, 18 November, 1:50 pm.

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New RCVS Academy courses to remove barriers in vet care

News Story 1
 The RCVS Academy has launched two courses to its new client support series, as it seeks to improve accessibility in veterinary settings.

The courses will help professionals to support assistance dog partnerships and clients with hearing loss.

The Hearing loss and Assistance dogs courses saw RCVS project lead Catherine Hemingway collaborate with the British Deaf Association and Assistance Dogs UK. Vets will gain practical guidance on supporting clients with additional needs.

Each course takes an hour to complete, and can be accessed by RCVS registrants for free. 

Click here for more...
News Shorts
APHA launches free virtual work experience programme

The Animal and Plant Health Agency (APHA), in collaboration with Springpod, has launched a free virtual work experience programme, giving young people across the UK the chance to explore careers dedicated to protecting animal and plant health.

The on-demand programme offers a unique insight into career opportunities within APHA, showcasing how students can contribute to tackling some of the UK's most critical biosecurity and environmental challenges.

Designed for students aged 13 and over, the course includes more than 10 hours of engaging content featuring real-life industry insights, scenario-based challenges, and practical guidance on applying for jobs. To register for the course, visit the APHA website.