Your data on MRCVSonline
The nature of the services provided by Vision Media means that we might obtain certain information about you.
Please read our Data Protection and Privacy Policy for details.

In addition, (with your consent) some parts of our website may store a 'cookie' in your browser for the purposes of
functionality or performance monitoring.
Click here to manage your settings.
If you would like to forward this story on to a friend, simply fill in the form below and click send.

Your friend's email:
Your email:
Your name:
 
 
Send Cancel

Vets to debate how to engage Gen Z in disease prevention
"It is essential the profession understands this grwing demand and ensures pet owners have access to accurate information" - Justine Shotton, BVA vice-president.
The BVA Congress session will explore the challenges and opportunities for reaching a younger generation of pet owner.

A panel debate exploring how to reach a younger generation of pet owners to prevent disease will take place at London Vet Show on Friday (18 November).

The BVA Congress session, titled Preventative Health and the Gen Z Client – engaging a new generation of pet owners with disease prevention, will explore the issues and opportunities presented by this new, tech-savvy generation.

Chaired by BVA senior vice president Justine Shotton, the session will look at how young people access, digest and share information in new ways. 

Joining her on the panel will be Tanya Michelsen, associate director of CM Research; Marnie Brennan, associate professor in epidemiology at the University of Nottingham; Rebekah Ellis, brand and customer manager, MSD Human Health, and Ben Sweeney, founder and CEO of Vidivet.

Dr Shotton said: “The rapid proliferation of telemedicine and the growth of online advice groups on platforms like Facebook are clear signs that clients are looking for additional ways to access veterinary services and advice. 

“It is essential the profession understands this growing demand and ensures pet owners have access to accurate information. This session at BVA Congress promises to be extremely insightful, exploring the challenges but also the opportunities for reaching a new, younger generation of pet owner.” 

The session takes place on Friday, 18 November, 1:50 pm.

Become a member or log in to add this story to your CPD history

SPVS and FIVP launch VSA survey

News Story 1
 SPVS and FIVP have collaborated to launch a short survey about the proposed reform of the Veterinary Surgeons Act.

The survey will ensure that each organisation's submission accurately represents the experiences of practising veterinary professionals. It will also explore awareness, use and perceived value of the roles undertaken by the RCVS.

It takes around 5-10 minutes to complete, and all responses are anonymous. The survey can be completed here until Thursday, 19 March 2026. 

Click here for more...
News Shorts
RCVS annual renewal fee for vets due

RCVS' annual renewal fee for veterinary surgeons is now due. Vets must pay their renewal fee before Wednesday, 1 April 2026.

This year's standard annual fee has increased to 431 from last year's 418. This is an approximately three per cent increase, as approved by RCVS Council and the Privy Council.

Tshidi Gardner, RCVS treasurer, said: "The small fee increase will be used to help deliver both our everyday activities and our new ambitious Strategic Plan, which includes aims such as achieving new legislation, reviewing the Codes of Professional Conduct and supporting guidance, and continuing to support the professions through activities such as the Mind Matters Initiative, RCVS Academy and career development."

A full breakdown of the new fees is on the RCVS website. Information about tax relief is available on the UK government website.