Your data on MRCVSonline
The nature of the services provided by Vision Media means that we might obtain certain information about you.
Please read our Data Protection and Privacy Policy for details.

In addition, (with your consent) some parts of our website may store a 'cookie' in your browser for the purposes of
functionality or performance monitoring.
Click here to manage your settings.
EmailIphone Application    Posted: 15th November 2022
If you would like to forward this story on to a friend, simply fill in the form below and click send.
Your friend's email:
Your email:
Your name:
 
 
Send Cancel

Vets to debate how to engage Gen Z in disease prevention
"It is essential the profession understands this grwing demand and ensures pet owners have access to accurate information" - Justine Shotton, BVA vice-president.
The BVA Congress session will explore the challenges and opportunities for reaching a younger generation of pet owner.

A panel debate exploring how to reach a younger generation of pet owners to prevent disease will take place at London Vet Show on Friday (18 November).

The BVA Congress session, titled Preventative Health and the Gen Z Client – engaging a new generation of pet owners with disease prevention, will explore the issues and opportunities presented by this new, tech-savvy generation.

Chaired by BVA senior vice president Justine Shotton, the session will look at how young people access, digest and share information in new ways. 

Joining her on the panel will be Tanya Michelsen, associate director of CM Research; Marnie Brennan, associate professor in epidemiology at the University of Nottingham; Rebekah Ellis, brand and customer manager, MSD Human Health, and Ben Sweeney, founder and CEO of Vidivet.

Dr Shotton said: “The rapid proliferation of telemedicine and the growth of online advice groups on platforms like Facebook are clear signs that clients are looking for additional ways to access veterinary services and advice. 

“It is essential the profession understands this growing demand and ensures pet owners have access to accurate information. This session at BVA Congress promises to be extremely insightful, exploring the challenges but also the opportunities for reaching a new, younger generation of pet owner.” 

The session takes place on Friday, 18 November, 1:50 pm.

Become a member or log in to add this story to your CPD history

BEVA gives RVNs right to vote

News Story 1
 The British Equine Veterinary Association (BEVA) is to allow its registered veterinary nurse (RVN) members the right to vote.

RVN members will now be able to take part in key decision-making processes and stand for BEVA council.

Marie Rippingale, chair of BEVA's Nurse Committee, said: "I am very proud to be a part of BEVA.

"This change will help to empower nurses to speak up and contribute, but more importantly, it will give them an opportunity to collaborate with other members of the equine veterinary profession to bring about change that is positive for all." 

Click here for more...
News Shorts
Farmer survey to reveal on-farm impact of bluetongue

A nationwide survey has been launched to better understand how the bluetongue virus is affecting UK farms.

Results will inform the support that farmers receive for bluetongue, as well as preparing the livestock industry for the future.

The short online survey is open to all livestock farmers, regardless of whether they've had a confirmed case of bluetongue on their farm. It asks how many animals have been affected, the severity of their clinical signs and how it has impacted farm business.

The survey takes five minutes to complete and is fully anonymous.

It is led by Fiona Lovatt, of Flock Health Limited, and the Ruminant Health & Welfare bluetongue working group, in collaboration with AHDB and the University of Nottingham.

Dr Lovatt says: "We need to find out what level of clinical signs farmers are seeing in their animals, whether they are experiencing mortality with BTV-3 cases, and what their appetite is to vaccinate in future for bluetongue serotype 3."

The survey can be found here.