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Purina Petcare announces continued support for StreetVet
StreetVet volunteers will now be able to recommend any specific Purina diet to fit the needs of their patient.
Company will supply veterinary diets for homeless pets

Purina PetCare has announced its continued support for UK charity StreetVet, in a move that will see the firm supply appropriate veterinary diets and specialist food to hundreds of homeless pets.

It comes after the launch of StreetVet’s Accredited Hostel Scheme in November 2020, which was made possible by £41,500 of prize money won through Purina’s BetterwithPets competition. The Elms hostel in Hemel Hempstead became the first to offer accommodation to owners and their pets with the new accreditation in place. 

Now, through the continued partnership, StreetVet volunteers will be able to recommend any specific Purina diet to fit the needs of their patient. The food will be supplied free of charge for the full duration of time it is needed. 

StreetVet founder Jade Statt said the move was great news for pet owners experiencing homelessness and the pets they love:

“A pet is sometimes our client’s strongest source of non-judgemental support and unconditional love. By giving fundamental veterinary care, we help support that bond and also deliver hope,” she said. “We’re so pleased to be working with Purina to supply appropriate veterinary diets free of charge for our clients’ pets, knowing that can make such a big contribution to wellbeing and longevity.”

Head of vet sales UK, Natalie Weatherley, added: “Day-in, day-out Jade and the StreetVet team demonstrate true compassion, putting into action a programme that has improved the health of hundreds of pets and showed their owners that they matter too. We’re delighted to be able to continue to support their work, which is built on deep love for pets and belief in the power of the pet-human bond – things we are equally passionate about at Purina too.”

StreetVet was founded in 2016, inspired by the incredible bond between a homeless man and his dog. Since its inception, the charity has provided veterinary care to hundreds of street dogs, cats and even a rabbit.

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Vets launch new podcast for pet owners

News Story 1
 Two independent vets have launched a podcast to help owners strengthen their bond with pets. Dr Maggie Roberts and Dr Vanessa Howie, who have worked in both veterinary practice and major charities, are keen to use their experience to enable people to give pets a better life.

The venture, called Vets Talking Pets, provides advice and information on a range of topics, including how to select a suitable pet, where to obtain them and how to get the best out of your vet. Maggie and Vanessa will also discuss sensitive subjects, including end-of-life care, raw food diets and the cost of veterinary care.

The podcast can be found on all the usual podcast sites, including Podbean, Apple, Amazon Music and YouTube. 

Click here for more...
News Shorts
VMD issues guidance on AVM-GSL packaging

The Veterinary Medicines Directorate (VMD) has shared advice on its requirements for medicines considered AVM-GSL.

The guidance explains the information that should be on the outer package, and sets out the typical maximum pack size for an AVM-GSL product. It also describes the user-friendly language, structure and phrases required on packaging and product leaflets.

AVM-GSL products do not require discussion between the purchaser and a veterinary professional. This means that clear product information is needed to support sales choices.

The information will be useful for submitting new products to the AVM-GSL category and lowering the distribution category of products from NFA-VPS to AVM-GSL.

The VMD's guidance can be accessed here.