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Russian cows given virtual reality headsets to improve mood
Early tests are reported to have improved "the overall emotional mood of the herd”.
Experiment taking place on a farm in the Ramensky District

A farm in Russia is using virtual reality headsets to help reduce anxiety in its dairy cows.

According to BBC News, the VR headsets have been adapted for the "structural features of cow heads" and feature a "unique summer field simulation program".

It follows research by the Russian Ministry of Agriculture and Food (MAF), which found a strong link between a cow’s emotions and how much milk it produces.

Early tests are reported to have improved "the overall emotional mood of the herd”.

A statement from the MAF reads: "Examples of dairy farms from different countries show that in a calm atmosphere, the quantity, and sometimes the quality, of milk increases markedly.”

The experiment is reported to be taking place at RusMoloko farm in the Ramensky District of Moscow.

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Voting opens for BEVA Council

News Story 1
 Eligible members of BEVA will be able to vote for their Council team until Monday, 17 August 2026. Members will have received an election email on 17 July.

There are five candidates standing for four available places on Council. They are:

  • Alexandre Triguino
  • Angela Jones
  • Beth Bryant
  • Holly Rees
  • Hugh Somerville
Full profiles for each candidate can be found on the BEVA website

Click here for more...
News Shorts
New form for online veterinary medicines retailers

The Veterinary Medicines Directorate (VMD) has produced a new online form for retailers wishing to sell veterinary medicines on the internet.

The form replace the previous Word version and is part of the VMD's ongoing commitment to digitise its processes. Anyone retailing prescription medicines online, including POM-V, POM-VPS and NFA-VPS categories, is lawfully required to register with the VMD before trading.

The change only applies to new applicants. Retailers already listed on the VMD's Register of Online Retailers or registered under the Accredited Internet Retailer Scheme (AIRS) do not need to do anything.