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Pet trackers gather more data about owners than pets - study
Researchers analysed the data captured by 19 wearable devices that are currently available to consumers.

Devices may lead owners into a false sense of security  

Pet wearable devices gather more data about owners rather than pets, according to new research.

A study by the Bristol Cyber Security Group found that wearables do not always acknowledge the privacy implications for humans and their data and that they could be used to build personal profiles on pet owners.

The research was carried out by researchers at the Universities of Bristol and Haifa, Israel, and peer-reviewed in the journal IEEE Security & Privacy.

“The consumer’s desire to provide the best care for their pets combined with the marketing of the device may lull them into a false sense of security,” said lead researcher Dr Dirk van der Linden. “It is the owner who is the actual user of the product, and the data collected from the pet wearable has privacy implications for the humans.”


He continued: “Access to pet activity data could be used to build profiles on pet owners, with implications ranging from burglars knowing when to approach a home, to insurance companies inferring health profiles of pet owners via their dog’s activity.”


In the study, researchers analysed the data captured by 19 wearable devices that are currently available to consumers. They found that data gathered on the pet owner is four times higher than that of their pet. There also appeared to be a lack of clarity on the type of data that is stored.

The researchers also found that just six out of the 19 devices are compliant with the General Data Protection Regulation (GDPR).

Furthermore, there was a clear discrepancy between the marketing of the devices and the data captured. Seven of the 19 devices tested had a location tracking function but did not detail any location in their privacy policy.


The paper calls for clearer marketing of the devices and explicitly marking pet activity data as personal data to ensure more transparency for users.

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Petplan Veterinary Awards 2020 open for nominations

News Story 1
 Nominations are open for the 2020 Petplan Veterinary Awards, a prestigious event that pays recognition to some of the UKs most notable veterinary professionals.

We have been recognising the brilliant work of the UKs veterinary professionals through the Petplan Veterinary Awards for 21 years now and every year the standard of entries just gets higher, said James Barnes, head of sales and partnerships at Petplan.

To nominate a colleague for the awards visit petplanvet.co.uk/vetawards, before nominations close on 16th January 2020. Winners will be announced at the awards ceremony on 2 April 2020 in Birmingham. 

Click here for more...
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BEVA survey seeks views about antibiotic use in horses

Equine vets are being invited to participate in a BEVA survey that aims to find out more about antimicrobial resistance in equine veterinary practice.

Designed by researchers at the University of Liverpool and incoming BEVA president Tim Mair, the survey aims to fill gaps in knowledge about how antimicrobials are being used in equine practice and the landscape of resistant infections encountered in equine practice.

Researchers hope the results will lead to a greater understanding of the role of antimicrobial treatment and antimicrobial resistance in horses and protect antibiotics for the future of equine and human health.