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Amazon to change pig 'swill feeding' advert
Swill feeding has been banned in the UK since 2001.
Move follows complaint by the National Pig Association

The National Pig Association (NPA) has welcomed a promise from Amazon to change an advert featuring a pig being fed kitchen scraps.

The advert in question is for the Amazon Echo Dot and has appeared in cinemas across the UK. In a complaint to the Advertising Standards Authority (ASA), NPA chief executive Zoe Davies said the practice is classed as swill feeding, which has been banned in the UK since 2001.

She called on the ASA to remove the advert, ‘‘keeping ASF and other awful notifiable diseases out of the UK pig population".

A complaint was also made to the ASA by vet Duncan Berkshire of the Pig Veterinary Society to remove the footage "from all media immediately".

On Friday (3 May), the ASA contacted Duncan and Zoe informing them that they would be taking their complaints seriously.

The ASA wrote: "We think you have a valid point and, with a view to acting quickly, we instructed Amazon to change their ad. We asked them to remove the scene in question, and I’m pleased to advise that we have received an assurance from them that they will make that change should the ad appear again.”

Zoe said: "This is an excellent result. We are really pleased the ASA understood the seriousness of our complaint and reached the same conclusion. We also welcome what appears to be Amazon's promise to remove the footage from future adverts. And we hope this sends out a message to other media outlets and advertisers.

"We also stressing yet again how important it is that all pig owners adhere to the swill feeding - and that means not feeding kitchen waste, even if it doesn't contain meat." 

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Registrations open for overseas veterinary professionals course

News Story 1
 Registrations are now open for the RCVS CPD course for overseas veterinary professionals, which covers an introduction to the UK veterinary professions.

The course is aimed at overseas-qualified veterinary surgeons and nurses during their first two years of working in the UK, in addition to those considering working here. It provides graduates with the key information and skills required to practice in the UK, as well as helping them understand their legal duties as veterinary professionals.

For more information and to book your place please click here. The course will be held at Belgravia House, London, on Wednesday 12 June.  

Click here for more...
News Shorts
BVA launches award to celebrate young vets

A new award has been launched to celebrate inspirational young vets who are making a difference in their day to day work.

Nominations are now open for the BVA Young Vet of the Year Award, which is the first of its kind. It is open to all vets registered with the RCVS in the first eight years of their careers, working in any veterinary sphere, including clinical practice, research, education or veterinary politics. Organisers are looking for an ‘exceptional young vet’ whose work has benefitted the veterinary community or the workplace.

The awards are open for self-entry and nominations by 1 August 2019. The winner will be announced at London Vet Show on 14 November 2019, where a £1000 cash prize will be awarded, alongside a ‘career enhancing experience’ with Zoetis.