Your data on MRCVSonline
The nature of the services provided by Vision Media means that we might obtain certain information about you.
Please read our Data Protection and Privacy Policy for details.

In addition, (with your consent) some parts of our website may store a 'cookie' in your browser for the purposes of
functionality or performance monitoring.
Click here to manage your settings.
If you would like to forward this story on to a friend, simply fill in the form below and click send.

Your friend's email:
Your email:
Your name:
 
 
Send Cancel

MSD found in breach of NOAH code on promotion
Bovilis BVD is a bovine viral diarrhoea vaccine for cattle.
Breach regards promotional material for Bovilis BVD

Pharmaceutical company MSD Animal Health has been found to be in breach of the NOAH Code of Practice for the Promotion of Animal Medicines.

The breach is with regard to a promotional leaflet and advertisements for Bovilis BVD, a bovine viral diarrhoea vaccine for cattle. The NOAH Code of Practice Committee concluded that the tagline “P.I. or not P.I.? That is the question!” was in breach of Clauses 4.3 (i), (ii), (iii) and 4.6 of the Code of Practice.

Further details of the Committee ruling are expected to be made shortly and will be published on the NOAH website. 

Become a member or log in to add this story to your CPD history

Voting opens for BEVA Council

News Story 1
 Eligible members of BEVA will be able to vote for their Council team until Monday, 17 August 2026. Members will have received an election email on 17 July.

There are five candidates standing for four available places on Council. They are:

  • Alexandre Triguino
  • Angela Jones
  • Beth Bryant
  • Holly Rees
  • Hugh Somerville
Full profiles for each candidate can be found on the BEVA website

Click here for more...
News Shorts
Milk recalled over presence of veterinary medicines

Graham's Family Dairy has issued a recall for its semi-skimmed milk due to the presence of veterinary medicines in the product.

In a risk statement, the Food Standards Agency said the presence of the medicines, including penicillin, make the milk unsafe to consume and 'may be a possible health risk for anyone with an allergy to antibiotics'.

Customers who bought the product are advised to return it to the store of purchase for a full refund.