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MSD found in breach of NOAH code on promotion
Bovilis BVD is a bovine viral diarrhoea vaccine for cattle.
Breach regards promotional material for Bovilis BVD

Pharmaceutical company MSD Animal Health has been found to be in breach of the NOAH Code of Practice for the Promotion of Animal Medicines.

The breach is with regard to a promotional leaflet and advertisements for Bovilis BVD, a bovine viral diarrhoea vaccine for cattle. The NOAH Code of Practice Committee concluded that the tagline “P.I. or not P.I.? That is the question!” was in breach of Clauses 4.3 (i), (ii), (iii) and 4.6 of the Code of Practice.

Further details of the Committee ruling are expected to be made shortly and will be published on the NOAH website. 

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FIVP announces third series of Practice Matters

News Story 1
 The Federation of Independent Veterinary Practices (FIVP) has announced a third season of its podcast, Practice Matters.

Hosted by Ian Wolstenholme, series three will focus on the Competition and Markets Authority (CMA) investigation, including a discussion about some of the expected impacts on independent veterinary colleagues.

Episode one launches on 13th January with guests Drs David Reader and Scott Summers, who will draw on their research into the CMA investigation and provide insights into themes such as transparency, pricing and consumer trust.

Ian Wolstenholme said: "In its third series, we will try and hone in on what the changes will mean in reality for independent practices with advice and guidance on implementation and delivery, drawing on the experience of our own team and other experts in the profession. Hope you can join us soon!" 

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News Shorts
Survey seeks ruminant sector views on antimicrobial stewardship

A new survey is seeking views of people working in the UK ruminant sector on how to tackle the challenge of demonstrating responsible antibiotic stewardship.

Forming part of a wider, collaborative initiative, the results will help identify the types of data available so that challenges with data collection can be better understood and addressed.

Anyone working in the UK farming sector, including vets and farmers,is encouraged to complete the survey, which is available at app.onlinesurveys.jisc.ac.uk