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Crop-based animal feed ‘driving wildlife loss’
The biggest consumer of crop-based feed is poultry.
Report highlights impact of meat-based diets

A new report has found that the biggest environmental impact of a meat-based diet comes from growing crops to feed livestock.

The WWF's ‘Appetite for Destruction’ report found that crop-based feed is putting a huge strain on natural resources and driving wildlife loss. It concludes that if the demand for animal products continues to grow, soy production would need to increase by as much as 80 per cent by 2050.

“The simple fact is that the world is consuming more animal protein than it needs and this is having a devastating effect on wildlife,” explained Duncan Williamson, WWF food policy manager.

“A staggering 60 per cent of global biodiversity loss is down to the food we eat. We know a lot of people are aware that a meat-based diet has an impact on water and land, as well as causing greenhouse gas emissions, but few know the biggest issue of all comes from the crop-based feed the animals eat.”

The report reveals that the biggest consumer of crop-based feed is poultry, followed by the pig industry. In the United Kingdom, the most popular meat is chicken, with each person consuming on average 25kg a year in 2015.

It also found that almost twice as many people now eat fish compared to the 1960s. While an increasing amount of seafood is now farmed, intensive systems using crop-based feeds are becoming more commonplace.

Nutritional guidelines recommend 45-55g of protein per day. However, the average UK consumption is 64-88g, of which 37 per cent is meat and meat products.

“For people and nature to thrive we need to consume and produce food differently, “ Mr Williamson continued. “If we just stuck to the nutritionally recommended amount of protein, rather than over-consuming, an area 1.5 times the size of the European Union would be saved from agricultural production.

“Eating less animal protein would allow us to farm in a more sustainable way, with less impact on the environment and healthier and more nutritious food.”

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Free event for the global unowned cat community

News Story 1
 International Cat Care (ICatCare) has announced a free, virtual event dedicated to caring for unowned cats to explore new ideas and ways of working.

iCatConnect 2025 takes place on Wednesday, 12 November, and is open to everyone working and volunteering with unowned cats. It will include a line-up of 12 international cat welfare experts, who will consider the bigger picture of unowned cats and explore practical, effective, and inclusive solutions.

Following the session, attendees can put their questions to the experts and share their views. They will also hear frontline challenges and real-world case studies shared by contributors working in shelters, TNR, community cat programmes, and veterinary teams from around the world. 

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News Shorts
Bluetongue reaches Wales for first time in 2025

The Animal and Plant Health Agency (APHA) has revealed that bluetongue has been confirmed in Wales for the first time in 2025.

In their latest statistics, APHA records a total of 109 cases of BTV-3 or BTV-8 in Great Britain in the 2025-2026 vector season.

The total number of BTV-3 cases in Great Britain this season is 107. This includes 103 cases within the England restricted zone and four cases in Wales.

There has also been two cases of BTV-8, which were both in Cornwall.

As a result of the cases in Wales, a Temporary Control Zone (TCZ) is enforced in Monmouthshire. Animals can move freely under general license within the England Restricted Zone, however animals with suspected bluetongue must stay on their holding.

All premises testing positive for blue tongue can be viewed on this map.