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Study reveals how cows indicate feelings using their ears
cow
"Understanding animal emotions is crucial if we are to improve animal welfare as emotions play a major role in an animal’s mental well-being."

Understanding emotions crucial to improving animal welfare

New research into how to measure the emotional state of cows has suggested that it may be possible to tell how a cow is feeling from the position of its ears. It also reveals that, like our pets, cows display visible signs of pleasure at being stroked.

Nearly 400 observations of 13 cows were taken by scientists at leading animal welfare charity World Animal Protection.

The study showed that when cows were stroked for five minutes, an experience that put the cows into a calm and relaxed state, the cows performed either a backward ear posture or a hanging ear posture, where the ear fell loosely, perpendicular to the head. This contrasts with the more usual position of the ear before and after stroking of either upright or forwards.

Previous studies have suggested that ear position may provide clues to how sheep and pigs are feeling, however this is the first study to look at whether cows display similar traits.

Helen Proctor from World Animal Protection said: “Although these results need further validation using different stimuli, they do indicate that the use of ear postures may provide a quick, non-invasive and low-cost measure to assess the emotional state of dairy cows.
 
“Because emotions are defined as short lasting, it is possible that ear postures may provide both an immediate indicator of the cow’s emotional state and may also be indicative of a longer lasting mood state. 

"Understanding animal emotions is crucial if we are to improve animal welfare as emotions play a major role in an animal’s mental well-being. Research into positive emotions must therefore continue, and reliable indicators of positive emotions need to be developed and applied in practice so that animal welfare can continue to improve.”

It is hoped that the study will be of use to the dairy industry in their programmes and understanding of their cows. 

Can ear postures reliably measure the positive emotional state of cows? is published in Applied Animal Behaviour

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FIVP launches CMA remedies survey

News Story 1
 FIVP has shared a survey, inviting those working in independent practice to share their views on the CMA's proposed remedies.

The Impact Assessment will help inform the group's response to the CMA, as it prepares to submit further evidence to the Inquiry Group. FIVP will also be attending a hearing in November.

Data will be anonymised and used solely for FIVP's response to the CMA. The survey will close on Friday, 31 October 2025. 

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News Shorts
CMA to host webinar exploring provisional decisions

The Competition and Markets Authority (CMA) is to host a webinar for veterinary professionals to explain the details of its provisional decisions, released on 15 October 2025.

The webinar will take place on Wednesday, 29 October 2025 from 1.00pm to 2.00pm.

Officials will discuss the changes which those in practice may need to make if the provisional remedies go ahead. They will also share what happens next with the investigation.

The CMA will be answering questions from the main parties of the investigation, as well as other questions submitted ahead of the webinar.

Attendees can register here before Wednesday, 29 October at 11am. Questions must be submitted before 10am on 27 October.

A recording of the webinar will be accessible after the event.