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Secret Life of Cats sparks sales boom

Amazon reports soaring sales of pet tracking devices

Following BBC Two's recent Secret Life of Cats broadcast, it seems the nation's pet owners are eager to find out what their own furry friends get up to in secret.

Amazon's newly released G-PAWS GPS Data Recorder, which went on sale on June 15, has seen a 350 per cent increase in pre-orders since the programme aired on June 13.

The Secret Life of Cats revealed the findings of researchers at the University of Lincoln, who studied the activities of 50 cats over a 24-hour period, using GPS collars and cat-cams.

The device from Amazon also uses GPS technology to track the movements of cats and dogs, allowing owners to observe their wanderings online, from an aerial or street-level map.

"Pet GPS tracking devices are a fun way to find out about the secret lives of your pets," said Xavier Garambois, Vice President of EU Retail at Amazon.

Paul Dore from Amazon's Pet Supplies store, added: "Interest in GPS devices for animals has recently soared. This is the fastest pre-ordering pet technology item we have had in the store to date."

 

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The secret life of cats

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VMD invites students to apply for EMS placement

News Story 1
 The Veterinary Medicines Directorate (VMD) is inviting applications from veterinary students to attend a one-week extramural studies (EMS) placement in July 2026.

Students in their clinical years of study have until 28 February to apply for the placement, which takes place at the VMD's offices in Addlestone, Surrey, from 6-10 July 2026.

Through a mixture of lectures and workshops, the placement will explore how veterinary medicines are authorised, non-clinical career opportunities, and other important aspects of the VMD's work.  

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RCVS members invited to question Council candidates

RCVS members have been invited to submit questions to candidates for this year's RCVS Council election.

With 15 candidates standing for three available positions, vets have been invited to submit a question of their choosing before voting starts. These questions will be collated, with each candidate answering one question of their choice.

It is recommended that members read the candidates' biographies and statements before submitting questions. One question per member can be submitted to vetvote26@rcvs.org.uk before Wednesday, 25 February 2026.

The RCVS Council election is due to start in March.

With only two candidates for two positions on the VN Council, there will be no VN Council elections this year. Meghan Conroy RVN and Lauren Hargrave RVN will begin their three year terms at RCVS' AGM in July.