Amazon reports soaring sales of pet tracking devices
Following BBC Two's recent Secret Life of Cats broadcast, it seems the nation's pet owners are eager to find out what their own furry friends get up to in secret.
Amazon's newly released G-PAWS GPS Data Recorder, which went on sale on June 15, has seen a 350 per cent increase in pre-orders since the programme aired on June 13.
The Secret Life of Cats revealed the findings of researchers at the University of Lincoln, who studied the activities of 50 cats over a 24-hour period, using GPS collars and cat-cams.
The device from Amazon also uses GPS technology to track the movements of cats and dogs, allowing owners to observe their wanderings online, from an aerial or street-level map.
"Pet GPS tracking devices are a fun way to find out about the secret lives of your pets," said Xavier Garambois, Vice President of EU Retail at Amazon.
Paul Dore from Amazon's Pet Supplies store, added: "Interest in GPS devices for animals has recently soared. This is the fastest pre-ordering pet technology item we have had in the store to date."
Companies marketing medicines for small pets exempt from authorisation must submit their annual return to the Veterinary Medicines Directorate (VMD) by 30 November 2026.
