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Secret Life of Cats sparks sales boom

Amazon reports soaring sales of pet tracking devices

Following BBC Two's recent Secret Life of Cats broadcast, it seems the nation's pet owners are eager to find out what their own furry friends get up to in secret.

Amazon's newly released G-PAWS GPS Data Recorder, which went on sale on June 15, has seen a 350 per cent increase in pre-orders since the programme aired on June 13.

The Secret Life of Cats revealed the findings of researchers at the University of Lincoln, who studied the activities of 50 cats over a 24-hour period, using GPS collars and cat-cams.

The device from Amazon also uses GPS technology to track the movements of cats and dogs, allowing owners to observe their wanderings online, from an aerial or street-level map.

"Pet GPS tracking devices are a fun way to find out about the secret lives of your pets," said Xavier Garambois, Vice President of EU Retail at Amazon.

Paul Dore from Amazon's Pet Supplies store, added: "Interest in GPS devices for animals has recently soared. This is the fastest pre-ordering pet technology item we have had in the store to date."

 

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The secret life of cats

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Equine Disease Surveillance report released for Q4 2025

News Story 1
 The latest Equine Disease Surveillance report has been released, with details on equine disease from Q4 of 2025.

The report, produced by Equine Infectious Disease Surveillance, includes advice on rule changes for equine influenza vaccination.

Statistics and maps detail recent outbreaks of equine herpes virus, equine influenza, equine strangles and equine grass sickness. A series of laboratory reports provides data on virology, bacteriology, parasitology and toxicosis.

This issue also features a case study of orthoflavivus-associated neurological disease in a horse in the UK. 

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News Shorts
BSAVA announces 12th Edition of the Small Animal Formulary

The BSAVA has published an updated edition of its Small Animal Formulary, which includes new drug monographs and emergency drug doses for rabbits, rodents, birds and reptiles.

One of BSAVA's most trusted and widely used clinical resources, this 12th edition of the manual also includes seven new client information leaflets and information on drugs used for the management of urinary incontinence.

Part A of the Formulary, Canine and Feline, sees Fergus Allerton return as Editor-in-Chief, while Part B: Exotic Pets was edited by Joanna Hedley. For more information, visit the BSAVA website.