Presents for pets bring most Christmas cheer
A survey has revealed that seven in 10 dog owners claim they get more enjoyment from buying gifts for their pets than for their friends and family.
Seventeen per cent of the 1,132 dog owners questioned admitted their dog always enjoys playing with the wrapping more than the gift, and 31 per cent said that their pet sometimes chooses to play with the wrapping first.
Additionally, almost half of the owners questioned are planning to make a special Christmas meal for their dogs, and 63 per cent are planning extra special treats over the festive period. Just over half of the participants are planning special family walks with their dog.
The survey indicated that 72 per cent of Britain's dogs can expect a special gift left under the Christmas tree, ready for them to enjoy over the festive season.
Half of Britain's dogs will have an average of £15 spent on them this year - with a lucky three per cent receiving gifts worth more than £100.
Toys are the most favoured present of choice, but pampering with new clothes and new beds top the list of most desired presents.
Adam Whiteley, who works at the pet insurance company that ran the survey, said: “Spoiling our pets is a Christmas tradition for many of us and it's great to watch your dog enjoy a new toy, or even have a tussle with the wrapping paper.
"Dogs need a careful diet to maintain their health all year round, so the occasional puppy treat is okay, but never allow a dog to eat chocolate or raisins - as these can be toxic, even in very small amounts.”
Companies marketing medicines for small pets exempt from authorisation must submit their annual return to the Veterinary Medicines Directorate (VMD) by 30 November 2026.
