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Misleading pork adverts banned

Red Tractor advertisements have received 207 complaints

The Advertising Standards Authority (ASA) have banned pork advertisements under the Assured Food Standards (AFS) Red Tractor scheme.

The advertisements marketed high welfare pork, causing 207 complaints, including one from Compassion in World Farming (CIWF).

Red Tractor are known to keep some pigs in crowded barren pens and on slatted floors without straw - conditions many disagree is high welfare. Though Red Tractor pork significantly exceeds EU guidelines for accommodation standards, and use this as the basis for their high welfare claims, the ASA have deemed their advertising misleading.

According to CIWF, 80 percent of British pigs are estimated to be reared within the Red Tractor scheme, whose advertisements are no longer to appear in their current form.

Joyce D'Silva of CIWF said: 'This is a victory for consumers, who deserve to be able to choose higher welfare meat without being misled. This is also a victory for those pig farmers in the UK who adhere to higher welfare standards like the Soil Association's Organic Standard or the RSPCA's Freedom Food.'

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Defra shares new Sanitary and Phytosanitary guidance

News Story 1
 Defra has published guidance for the vet sector ahead of a proposed UK-EU Sanitary and Phytosanitary agreement.

The agreement, which will change the movement and trade of animals and related products, could see reductions in checks, paperwork and certification. As well as describing regulatory developments, the advice highlights the importance of animal ID, registration and traceability in disease control and other compliance arrangements.

The guidance can be found here. More detail is expected as negotiations progress. 

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News Shorts
New form for online veterinary medicines retailers

The Veterinary Medicines Directorate (VMD) has produced a new online form for retailers wishing to sell veterinary medicines on the internet.

The form replace the previous Word version and is part of the VMD's ongoing commitment to digitise its processes. Anyone retailing prescription medicines online, including POM-V, POM-VPS and NFA-VPS categories, is lawfully required to register with the VMD before trading.

The change only applies to new applicants. Retailers already listed on the VMD's Register of Online Retailers or registered under the Accredited Internet Retailer Scheme (AIRS) do not need to do anything.