Your data on MRCVSonline
The nature of the services provided by Vision Media means that we might obtain certain information about you.
Please read our Data Protection and Privacy Policy for details.

In addition, (with your consent) some parts of our website may store a 'cookie' in your browser for the purposes of
functionality or performance monitoring.
Click here to manage your settings.
EmailIphone Application    Posted: 2nd August 2012
If you would like to forward this story on to a friend, simply fill in the form below and click send.
Your friend's email:
Your email:
Your name:
 
 
Send Cancel
Utilise your practice waiting room!
Survey reveals waiting rooms are revenue opportunities

A national survey has revealed that the majority of posters, leaflets and other displays in vets' waiting rooms can be the most effective means of building ambience, and they can provide a significant opportunity to increase practice revenue.

The survey collated the views of more than 100 practice managers, and found out that nearly 70% believed waiting room displays were very effective at improving ambience and 65% felt they were effective at conveying information.

However, only 8% felt they were very effective at increasing turnover and 7% felt they had a significant impact in selling a product or brand.

Areas to be worked on were identified as the frequency with which displays are changed, deciding upon the right messages to be communicated and utilising contemporary formats, such as interactive or digital displays, to best communicate with clients.

Helen Cawthra, Managing Director of TMA - who conducted the survey - said: “It is all very well building ambience and providing loyalty but in today’s market, it is important that vets take hold of every opportunity to generate revenue in every way possible."

Become a member or log in to add this story to your CPD history

FIVP announces third series of Practice Matters

News Story 1
 The Federation of Independent Veterinary practices (FIVP) has announced a third season of its podcast, Practice Matters.

Hosted by Ian Wolstenholme, series three will focus on the Competition and Markets Authority (CMA) investigation, including a discussion about some of the expected impacts on independent veterinary colleagues.

Episode one launches on 13th January with guests Drs David Reader and Scott Summers, who will draw on their research into the CMA investigation and provide insights into themes such as transparency, pricing and consumer trust.

Ian Wolstenholme said: "In its third series, we will try and hone in on what the changes will mean in reality for independent practices with advice and guidance on implementation and delivery, drawing on the experience of our own team and other experts in the profession. Hope you can join us soon!" 

Click here for more...
News Shorts
Survey seeks ruminant sector views on antimicrobial stewardship

A new survey is seeking views of people working in the UK ruminant sector on how to tackle the challenge of demonstrating responsible antibiotic stewardship.

Forming part of a wider, collaborative initiative, the results will help identify the types of data available so that challenges with data collection can be better understood and addressed.

Anyone working in the UK farming sector, including vets and farmers,is encouraged to complete the survey, which is available at app.onlinesurveys.jisc.ac.uk