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Utilise your practice waiting room!
Survey reveals waiting rooms are revenue opportunities

A national survey has revealed that the majority of posters, leaflets and other displays in vets' waiting rooms can be the most effective means of building ambience, and they can provide a significant opportunity to increase practice revenue.

The survey collated the views of more than 100 practice managers, and found out that nearly 70% believed waiting room displays were very effective at improving ambience and 65% felt they were effective at conveying information.

However, only 8% felt they were very effective at increasing turnover and 7% felt they had a significant impact in selling a product or brand.

Areas to be worked on were identified as the frequency with which displays are changed, deciding upon the right messages to be communicated and utilising contemporary formats, such as interactive or digital displays, to best communicate with clients.

Helen Cawthra, Managing Director of TMA - who conducted the survey - said: “It is all very well building ambience and providing loyalty but in today’s market, it is important that vets take hold of every opportunity to generate revenue in every way possible."

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Webinar to explore history of KC breed registers

News Story 1
 A free webinar exploring the development of the Kennel Club's registration system and the evolution of closed breed registers has been announced.

Hosted by Dr Alison Skipper, veterinary and research advisor at the Kennel Club, the webinar will delve into the development of the registry and how the changing landscape of scientific knowledge has shaped breeding practices. It will also look at what this means for the future of pedigree dogs.

The session will culminate with a look at The Kennel Club's ongoing and future engagement in this area, with a chance for attendees to put forward their thoughts and questions for discussion.

This event takes place on Microsoft Teams on Tuesday, 10 June at 7pm. To learn more, visit events.teams.microsoft.com  

Click here for more...
News Shorts
UK's BSE risk status downgraded

The WOAH has downgraded the UK's international risk status for BSE to 'negligible'.

Defra says that the UK's improved risk status recognises the reputation for having the highest standards for biosecurity. It adds that it demonstrates decades of rigorous animal control.

Outbreaks of Bovine Spongiform Encephalopathy, also known as mad cow disease, have previously resulted in bans on Britain's beef exports.

The UK's new status could lead to expanded trade and better confidence in British beef.

Christine Middlemiss, the UK's chief veterinary officer, said: "WOAH's recognition of the UK as negligible risk for BSE is a significant milestone and is a testament to the UK's strong biosecurity measures and the hard work and vigilance of farmers and livestock keepers across the country who have all played their part in managing the spread of this disease.