New website on equine worming
A new website to provide horse owners with guidance on worm control has been launched by Pfizer Animal Health. The website may be found here.
Drawing on Pfizer's highly-regarded “Manage, Test, Plan, Dose” campaign, the website provides text, charts and diagrams to inform horse owners on the importance of managing worms on pasture land, the importance of Faecal Worm Egg Counts (FWECs), the role of management and history in worm control programmes and the best choice of wormer for a particular point of the year.
Commenting, Pfizer's Equine Brand Manager Paul Blanc said "In developing our new website we have listened carefully to what horse owners really want and need to know. The result is a source of plain-speaking, unbiased facts and advice, providing horse owners with the most current thinking on sustainable worm control in a format they can really identify with."
A PDF leaflet on 'Worm Control for your Horse”, also provided on the website, is available for download here.