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Battersea campaign to help Staffies
Image: Care2.com
Campaign to challenge public perception of breed

Battersea Dogs & Cats Home is attempting to rehabilitate the image of the Staffordshire Bull Terrier. The "Staffies. They're Softer Than You Think" campaign has been designed to challenge the public perception of the breed and tackle common misconceptions which have led to the breed acquiring a reputation for being dangerous.

The popular image of the breed as being a fighting dog that is a threat to public safety comes as dramatic contrast to the earlier reputation of the breed as being good with children and the previous nickname of 'Nanny dogs' . A YouGov survey commissioned by Battersea found that 14% of 18-24 years olds surveyed incorrectly described the breed as 'illegal' and that only 10% of a sample of 2116 people recognised that the breed could be a family pet.

Commenting, Chief Executive of Battersea Dogs & Cats Home Claire Horton said "More people consider the dog to be a fighting dog than a family dog. It's time we gave the breed a chance and got to know Staffies for the lovely, friendly dogs they really are...We're working with many proud, responsible owners to champion the positive qualities of the breed, as it's vital that we tackle the issue at its source. Staffies will only stand a chance if we dispel the notion of a dog as a weapon or accessory in inner-city communities."

More information about the campaign can be found here.

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Defra shares new Sanitary and Phytosanitary guidance

News Story 1
 Defra has published guidance for the vet sector ahead of a proposed UK-EU Sanitary and Phytosanitary agreement.

The agreement, which will change the movement and trade of animals and related products, could see reductions in checks, paperwork and certification. As well as describing regulatory developments, the advice highlights the importance of animal ID, registration and traceability in disease control and other compliance arrangements.

The guidance can be found here. More detail is expected as negotiations progress. 

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News Shorts
New form for online veterinary medicines retailers

The Veterinary Medicines Directorate (VMD) has produced a new online form for retailers wishing to sell veterinary medicines on the internet.

The form replace the previous Word version and is part of the VMD's ongoing commitment to digitise its processes. Anyone retailing prescription medicines online, including POM-V, POM-VPS and NFA-VPS categories, is lawfully required to register with the VMD before trading.

The change only applies to new applicants. Retailers already listed on the VMD's Register of Online Retailers or registered under the Accredited Internet Retailer Scheme (AIRS) do not need to do anything.