Battersea campaign to help Staffies
Image: Care2.com
Battersea Dogs & Cats Home is attempting to rehabilitate the image of the Staffordshire Bull Terrier. The "Staffies. They're Softer Than You Think" campaign has been designed to challenge the public perception of the breed and tackle common misconceptions which have led to the breed acquiring a reputation for being dangerous.
The popular image of the breed as being a fighting dog that is a threat to public safety comes as dramatic contrast to the earlier reputation of the breed as being good with children and the previous nickname of 'Nanny dogs' . A YouGov survey commissioned by Battersea found that 14% of 18-24 years olds surveyed incorrectly described the breed as 'illegal' and that only 10% of a sample of 2116 people recognised that the breed could be a family pet.
Commenting, Chief Executive of Battersea Dogs & Cats Home Claire Horton said "More people consider the dog to be a fighting dog than a family dog. It's time we gave the breed a chance and got to know Staffies for the lovely, friendly dogs they really are...We're working with many proud, responsible owners to champion the positive qualities of the breed, as it's vital that we tackle the issue at its source. Staffies will only stand a chance if we dispel the notion of a dog as a weapon or accessory in inner-city communities."
More information about the campaign can be found here.
Companies marketing medicines for small pets exempt from authorisation must submit their annual return to the Veterinary Medicines Directorate (VMD) by 30 November 2026.
