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RSPCA online campaign to launch
New effort for Freedom Food labelling scheme

The Royal Society for the Prevention of Cruelty to Animals' (RSPCA) Freedom Food labelling scheme will be expanding its online presence by launching a new online campaign to increase awareness amongst the general public about the Freedom Foods scheme and provide another source of education on animal welfare in a farming context.

Commenting, Freedom Food's Marketing Manager Liam Kurzeja said “The campaign is aimed at budget-conscious people who care about animals. The message we want to get across is that if you care about farm animal welfare, Freedom Food is the only label backed by the RSPCA. The Freedom Food logo means you can be sure that the food you are buying has come from animals reared on farms that have been inspected to the RSPCA’s higher welfare standards. But just because a product is higher welfare, it doesn’t always mean it costs a lot more. Freedom Food chicken can cost as little as 86p more than a standard chicken - that’s less than the price of a lottery ticket.”

A copy of the Freedom Food's Celebrity Recipe Collection eBook is available for download, along with more information about farm animal welfare and where Freedom Food labelled products can be bought, on the Freedom Food website.

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Defra shares new Sanitary and Phytosanitary guidance

News Story 1
 Defra has published guidance for the vet sector ahead of a proposed UK-EU Sanitary and Phytosanitary agreement.

The agreement, which will change the movement and trade of animals and related products, could see reductions in checks, paperwork and certification. As well as describing regulatory developments, the advice highlights the importance of animal ID, registration and traceability in disease control and other compliance arrangements.

The guidance can be found here. More detail is expected as negotiations progress. 

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News Shorts
New form for online veterinary medicines retailers

The Veterinary Medicines Directorate (VMD) has produced a new online form for retailers wishing to sell veterinary medicines on the internet.

The form replace the previous Word version and is part of the VMD's ongoing commitment to digitise its processes. Anyone retailing prescription medicines online, including POM-V, POM-VPS and NFA-VPS categories, is lawfully required to register with the VMD before trading.

The change only applies to new applicants. Retailers already listed on the VMD's Register of Online Retailers or registered under the Accredited Internet Retailer Scheme (AIRS) do not need to do anything.