Your data on MRCVSonline
The nature of the services provided by Vision Media means that we might obtain certain information about you.
Please read our Data Protection and Privacy Policy for details.

In addition, (with your consent) some parts of our website may store a 'cookie' in your browser for the purposes of
functionality or performance monitoring.
Click here to manage your settings.
If you would like to forward this story on to a friend, simply fill in the form below and click send.

Your friend's email:
Your email:
Your name:
 
 
Send Cancel
You've Got Email!

Whilst traditional methods of marketing, such as direct mail, leaflets and print advertising will always be a fundamental part of the marketing mix, online activities are now proving to be a viable way of expanding and growing your practice.

Email marketing is an extremely cost-effective marketing tool and when implemented correctly, can significantly increase brand awareness, service take-up and client satisfaction. In this virtual age, more and more clients are on the move and emails can help ensure that your message is received whenever, wherever.

Email marketing is a great way of communicating with clients on a regular basis. Not only does it strengthen client relationships, it can also help your practice reinforce pet care recommendations and be viewed as a source of reliable and educational pet-related information.

It is vital that before planning an email campaign, you ensure that your practice has a current and extensive email list. If you only have access to a few client emails and they date back several years then this will not be enough to create a successful and worthwhile marketing strategy.

If you are yet to produce a comprehensive list, you will need to set aside some time to gather fresh information. Involve all of your staff in this project and get them to understand the importance of obtaining email data.  

Once you have a usable email database, you can look to implement a series of targeted campaigns. With emails, your choices are only restricted by the quality of data you possess on your practice management system.

It is imperative that when considering your email marketing, you ensure that the content is relevant to the recipient and that the target audience is receiving the correct message. There is little point in sending a well-crafted email, offering a 10% discount on cat flea treatments, to clients that own chickens or rabbits.

The types of emails you can send are varied but the most commonly used are e-newsletters, special offers and reminders. All three are an effective source of regular contact with your clients and provide an added value benefit for them as well.

Email campaigns are a dynamic way to engage with both existing and potential clients and the benefits are limitless but they do require planning, timing and audience segmentation. If you can take these into account then your practice could succeed in delivering the right content to the right people at the right time.

If you would like further information on email campaigns and how your practice can benefit from them, please contact Central Marketing on 01359 245310 or email marketing@centralvet.com

Become a member or log in to add this story to your CPD history

VMD responds to Solensia injection concerns

News Story 1
 The VMD has added anaphylaxis to the SPC of Solensia 7 mg/ml Solution for Injection for Cats.

It says that this is a rare side effect, with such adverse events affecting fewer than three animals for every 1000 doses of Solensia sold.

Solensia is used to alleviate osteoarthritis pain in cats. It contains the active ingredient frunevetmab.

Anaphylaxis joins effects such as alopecia, dermatitis, pruritus on the list of adverse effects.

The VMD says that is constantly reviewing adverse event data for all medicines. 

Click here for more...
News Shorts
Applications open for RCVS Fellowship

The Royal College of Veterinary Surgeons (RCVS) has opened applications for veterinary surgeons to join the RCVS Fellowship.

The RCVS Fellowship is a learned society which works to advance veterinary standards and promote scientific excellence.

Veterinary surgeons can enter the RCVS Fellowship through three routes, each with different criteria. This enables people with a range of expertise and experience to join the society.

The routes are: Meritorious Contributions to Clinical Practice, Meritorious Contributions to Knowledge and Meritorious Contributions to the Profession.

Applicants must share a summary of their contributions to the profession, including examples of significant works produced throughout their career. The application will then be assessed by a panel of judges against a set of criteria.

Veterinary surgeons have until 4pm on Friday, 14 March to submit applications. More information, including requirements and guidance can be found here.