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Read all about it! A newsletter is the perfect way to keep clients informed of the latest happenings in the practice. It also serves as a way to make them feel part of a community and provides an opportunity for promoting new services and publicising special promotions, offers and events.

There are several key factors to consider when planning the creation of a practice newsletter.


Frequency

Firstly you need to consider how regularly you would like your newsletter to go out. It’s important to be realistic about this as it can be noticeable if you later miss an issue. The commitment is not only in producing and mailing the newsletter but also in dealing with the interest that arises from it.

Content

This is critical when it comes to a successful newsletter.  Your content needs to be engaging and relevant so that existing and potential clients take the time to read it and form a positive perception of the practice. A newsletter is great for sharing positive news about staff members and this also affirms the human face of the veterinary practice. Why not feature a ‘Pet of the month’ column as this actively encourages clients to interact with your newsletter? Being seasonal also makes the newsletter pertinent and appealing to readers.

Events & Promotions

A newsletter is an important vehicle for publicising practice events and promotions. You can inform clients about an open day, coffee morning or a puppy party that is going to take place. Keeping your clients aware of what is happening at your practice ensures uptake of participation and creates a sense of community.

It also provides an opportunity to publicise any current and upcoming promotions – microchipping discount month, Pet Smile month or a vaccination amnesty perhaps. If you have 3 for 2 offers on dental products or parasite control then this is a great way to shout about them.

Always an Angle…

The fact that you do all your x-rays on-site may seem run of the mill – in fact, almost all practices have in-house radiography facilities these days – but don’t assume that your clients know that. A ‘did you know we take and develop all of our x-rays on-site’ type story may well be of interest to clients. It can take them through the process and explain what x-rays are used for – most will be familiar with the broken bone scenario but some may find it fascinating to read about foreign bodies and all the better if you have x-rays to illustrate this; a dog which has swallowed a clearly portrayed fish hook, for instance.

Service Reminders!

Use your newsletter to remind them about all the services you currently offer – obedience classes, grooming, nurse consults, pet weight clinics, programmes for elderly pets, flea/worming products and so on. You can remind clients about the importance of preventives so features on parasite control and tips for good dental health are perfectly placed in a newsletter. If you’re thinking about launching a new service or opening another surgery then it’s certainly worth highlighting this.

Mix it Up

For mixed practices, a newsletter provides the perfect means of introducing clients to other parts of your business. For instance, maybe your equine clients are unaware of all the small animal services you offer. For all practices, it’s the ideal place to drive people to your website.

Newsletters really are worth their weight in gold when it comes to practice communications and strengthening client relationships.

If you would like further information on newsletters and how your practice can benefit from having one, please contact Central Marketing on 01359 245310 or email marketing@centralvet.com

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WellVet launches spring series of wellbeing talks

News Story 1
 A new spring series of wellbeing talks designed to tackle some of the issues faced in veterinary practices is launching on Saturday (27 February). Hosted by WellVet and Boehringer Ingelheim, the talks will focus on simple, practical tips to improve personal and team wellbeing.

Six 30-minute presentations will be hosted by leading coaching professionals, including Libby Kemkaran, Adrian Nelson-Pratt and occupational psychologist professor Elinor O'Connor. The events will be streamed live on the WellVet Facebook page and can be watched back at any time. For more information, visit wellvet.com 

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News Shorts
2021 NOAH Compendium now available

The 2021 edition of the NOAH Compendium of Data Sheets for Animal Medicines has been published.

Published annually by NOAH, this book is sent to every veterinary practice in the UK for free. The 2021 edition includes an even larger range of products than previous years.

Chief executive Dawn Howard stated that NOAH will shortly be launching a survey for practices on the Compendiums effectiveness.

She added: "Our survey will give users of the Compendium the opportunity to say how they think we can improve it to assist them in prescribing veterinary medicines and advising animal keepers on their use. We look forward to getting your views."