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The Value of Welcome Packs
New clients turning into loyal ones
How do you turn new clients into loyal ones?

As discussed previously, building loyalty between your practice and clients is the surest way of maintaining a competitive edge. This is easier to do with existing clients who have used you several times before and know how good your customer service is.

But what about first time clients? These new clients have a variety of reasons for trying out your practice. They may have had a bad experience elsewhere and are giving you a try. They may have just moved into the area and you are the first practice they came across.

Whatever the reason, you now have a new client who you need to turn into a loyal one.

As well as providing excellent service, it is a good idea to ensure that the client feels appreciated and remembers your practice - but for all the right reasons!

Once you have registered a new client, it is nice to make them feel like part of the practice and also provide some clear guidance and assistance - as they are paying for your professional advice.

A welcome pack has the function of giving new clients (or returning clients) an invaluable insight into the practice, with information sheets explaining the services offered, guides on caring for their pet, special offers and discounted services. You could even include a free gift like a pet tag or a pet magazine, such as the increasingly popular PetFocus magazine.

The welcome pack is a great chance to communicate with clients and to encourage a return. This can shape how people view your practice and it provides the clients with something tangible to keep. It is surprising just how much clients appreciate a gesture like this.  

You could even personalise the packs with a welcome letter that greets both the pet and owner by name.

By providing the client with relevant information and guides even after they have left the premises, you can be sure that your practice will be remembered and for the right reasons.

If you would like to find out more about the creation of branded welcome packs, purchase PetFocus for your own packs or would like more information on marketing your practice, email marketing@centralvet.com or call on 01359 245310

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WellVet launches spring series of wellbeing talks

News Story 1
 A new spring series of wellbeing talks designed to tackle some of the issues faced in veterinary practices is launching on Saturday (27 February). Hosted by WellVet and Boehringer Ingelheim, the talks will focus on simple, practical tips to improve personal and team wellbeing.

Six 30-minute presentations will be hosted by leading coaching professionals, including Libby Kemkaran, Adrian Nelson-Pratt and occupational psychologist professor Elinor O'Connor. The events will be streamed live on the WellVet Facebook page and can be watched back at any time. For more information, visit wellvet.com 

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News Shorts
2021 NOAH Compendium now available

The 2021 edition of the NOAH Compendium of Data Sheets for Animal Medicines has been published.

Published annually by NOAH, this book is sent to every veterinary practice in the UK for free. The 2021 edition includes an even larger range of products than previous years.

Chief executive Dawn Howard stated that NOAH will shortly be launching a survey for practices on the Compendiums effectiveness.

She added: "Our survey will give users of the Compendium the opportunity to say how they think we can improve it to assist them in prescribing veterinary medicines and advising animal keepers on their use. We look forward to getting your views."