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Small things can have big effects on your practice
The veterinary world is constantly evolving and for your practice to be successful within such a demanding marketplace you need to gain as much competitive edge as possible. 

It may surprise you but when it comes to business, even small things such as your email address or not having a website can be the difference between a client choosing you or the practice down the road.

Many practices have long enjoyed the benefits of email and it has revolutionised the way we work. Access to instant, paperless communication, which can reach audiences anywhere and at any time, has proved to be an invaluable business tool.

However, it isn’t just businesses that have become more technically minded, clients now have higher expectations when it comes to the use of the Internet and emails.

Having a web presence is important if you want to engage with new and existing clients. Many people run searches on Google when looking for a vet in a certain locality and if your practice doesn’t appear but your competitor does, then who will be more likely to get the business?

Many practices have long enjoyed the benefits of email and it has revolutionised the way we work.
The same can be said for email addresses. If one practice has an email address ending in, for example  @yahoo.co.uk or @gmail.com and a competitor ends in @mypractice.co.uk, will a client form a judgment about the practices?

Using practice email addresses on a dedicated practice email system arguably looks more professional and with a suitable practice mail set-up, all email records will remain the property of the practice, multiple mailboxes can be created for different personnel and data storage can be as much or as little as you need.

The Vision Email Solution available from AT Veterinary Systems can assist you in registering your desired domain name and offers a complete email solution for the whole practice that is easy to set up, use and administer. It can be used alongside any practice management system. If you would like more information regarding emails or websites then please email enquiries@vetsystems.com.

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FIVP announces third series of Practice Matters

News Story 1
 The Federation of Independent Veterinary Practices (FIVP) has announced a third season of its podcast, Practice Matters.

Hosted by Ian Wolstenholme, series three will focus on the Competition and Markets Authority (CMA) investigation, including a discussion about some of the expected impacts on independent veterinary colleagues.

Episode one launches on 13th January with guests Drs David Reader and Scott Summers, who will draw on their research into the CMA investigation and provide insights into themes such as transparency, pricing and consumer trust.

Ian Wolstenholme said: "In its third series, we will try and hone in on what the changes will mean in reality for independent practices with advice and guidance on implementation and delivery, drawing on the experience of our own team and other experts in the profession. Hope you can join us soon!" 

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News Shorts
Survey seeks ruminant sector views on antimicrobial stewardship

A new survey is seeking views of people working in the UK ruminant sector on how to tackle the challenge of demonstrating responsible antibiotic stewardship.

Forming part of a wider, collaborative initiative, the results will help identify the types of data available so that challenges with data collection can be better understood and addressed.

Anyone working in the UK farming sector, including vets and farmers,is encouraged to complete the survey, which is available at app.onlinesurveys.jisc.ac.uk