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Small things can have big effects on your practice
The veterinary world is constantly evolving and for your practice to be successful within such a demanding marketplace you need to gain as much competitive edge as possible. 

It may surprise you but when it comes to business, even small things such as your email address or not having a website can be the difference between a client choosing you or the practice down the road.

Many practices have long enjoyed the benefits of email and it has revolutionised the way we work. Access to instant, paperless communication, which can reach audiences anywhere and at any time, has proved to be an invaluable business tool.

However, it isn’t just businesses that have become more technically minded, clients now have higher expectations when it comes to the use of the Internet and emails.

Having a web presence is important if you want to engage with new and existing clients. Many people run searches on Google when looking for a vet in a certain locality and if your practice doesn’t appear but your competitor does, then who will be more likely to get the business?

Many practices have long enjoyed the benefits of email and it has revolutionised the way we work.
The same can be said for email addresses. If one practice has an email address ending in, for example  @yahoo.co.uk or @gmail.com and a competitor ends in @mypractice.co.uk, will a client form a judgment about the practices?

Using practice email addresses on a dedicated practice email system arguably looks more professional and with a suitable practice mail set-up, all email records will remain the property of the practice, multiple mailboxes can be created for different personnel and data storage can be as much or as little as you need.

The Vision Email Solution available from AT Veterinary Systems can assist you in registering your desired domain name and offers a complete email solution for the whole practice that is easy to set up, use and administer. It can be used alongside any practice management system. If you would like more information regarding emails or websites then please email enquiries@vetsystems.com.

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Kennel Club appoints new chief executive

News Story 1
 The Kennel Club has announced the appointment of Mark Beazley, who was previously Cats Protection's director of operations, as chief executive. Mark replaces Rosemary Smart, who stepped down from the role in April after 18 years.

Mark has held several senior strategic and executive roles, including executive director at Dogs Trust Ireland and chair of the Companion Animal Working Group at Eurogroup for Animals. He was also heavily involved in the establishment of the Eu Cat and Dog Alliance.

Mark will take up his new role in October. 

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News Shorts
International Cat Care appoints new head of veterinary division

International Cat Care (ICC) has announced the appointment of Nathalie Dowgray as head of the charity's veterinary division.

Nathalie, who is an RCVS advanced practitioner in feline medicine, will lead the International Society of Feline Medicine (ISFM) and a play key role in advancing knowledge and research in feline medicine.

Claire Bessant, iCatCare's chief executive said: "We're absolutely delighted to be welcoming Nathalie to the charity. She brings a depth and breadth of feline expertise and understanding which fits perfectly with the charity's work and development, and her enthusiasm for cats is infectious."