Consumers Would Trust Sir David Attenborough
David Attenborough is famous for presenting the nation’s favourites natural history and wildlife programmes.
The poll saw 46% of respondents name Sir David, famous for presenting the nation’s favourites natural history programmes, as one of their top three choices, with Stephen Fry second on 36% and Richard Branson third on 20%.
It was the elder statesmen of British broadcasting who dominated the top 10, with Michael Parkinson, Sir Terry Wogan, Sir David Dimbleby, Jeremy Paxman, Lord Alan Sugar and Jeremy Clarkson also highly rated.
These silver-haired stars were favoured despite almost a third of respondents being under 35. And although an even split of men and women voted, the only female celebrity in the top 10 was The One Show presenter Christine Bleakley.
Katie Price narrowly beat John Terry and Ashley Cole to be voted the least believable brand ambassador, followed by Amy Winehouse, Heather Mills, Tiger Woods and Tony Blair.
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