Your data on MRCVSonline
The nature of the services provided by Vision Media means that we might obtain certain information about you.
Please read our Data Protection and Privacy Policy for details.

In addition, (with your consent) some parts of our website may store a 'cookie' in your browser for the purposes of
functionality or performance monitoring.
Click here to manage your settings.
EmailIphone Application    Posted: 13th April 2010
If you would like to forward this story on to a friend, simply fill in the form below and click send.
Your friend's email:
Your email:
Your name:
 
 
Send Cancel
Consumers Would Trust Sir David Attenborough
David Attenborough is famous for presenting the nation’s favourites natural history and wildlife programmes.
Sir David Attenborough is the celebrity consumers would most trust as the figurehead for an advertising campaign, according to a recent survey.

The poll saw 46% of respondents name Sir David, famous for presenting the nation’s favourites natural history programmes, as one of their top three choices, with Stephen Fry second on 36% and Richard Branson third on 20%.

It was the elder statesmen of British broadcasting who dominated the top 10, with Michael Parkinson, Sir Terry Wogan, Sir David Dimbleby, Jeremy Paxman, Lord Alan Sugar and Jeremy Clarkson also highly rated.

These silver-haired stars were favoured despite almost a third of respondents being under 35. And although an even split of men and women voted, the only female celebrity in the top 10 was The One Show presenter Christine Bleakley.

Katie Price narrowly beat John Terry and Ashley Cole to be voted the least believable brand ambassador, followed by Amy Winehouse, Heather Mills, Tiger Woods and Tony Blair.

Become a member or log in to add this story to your CPD history

FIVP announces third series of Practice Matters

News Story 1
 The Federation of Independent Veterinary Practices (FIVP) has announced a third season of its podcast, Practice Matters.

Hosted by Ian Wolstenholme, series three will focus on the Competition and Markets Authority (CMA) investigation, including a discussion about some of the expected impacts on independent veterinary colleagues.

Episode one launches on 13th January with guests Drs David Reader and Scott Summers, who will draw on their research into the CMA investigation and provide insights into themes such as transparency, pricing and consumer trust.

Ian Wolstenholme said: "In its third series, we will try and hone in on what the changes will mean in reality for independent practices with advice and guidance on implementation and delivery, drawing on the experience of our own team and other experts in the profession. Hope you can join us soon!" 

Click here for more...
News Shorts
Survey seeks ruminant sector views on antimicrobial stewardship

A new survey is seeking views of people working in the UK ruminant sector on how to tackle the challenge of demonstrating responsible antibiotic stewardship.

Forming part of a wider, collaborative initiative, the results will help identify the types of data available so that challenges with data collection can be better understood and addressed.

Anyone working in the UK farming sector, including vets and farmers,is encouraged to complete the survey, which is available at app.onlinesurveys.jisc.ac.uk