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Consumers Would Trust Sir David Attenborough
David Attenborough is famous for presenting the nation’s favourites natural history and wildlife programmes.
Sir David Attenborough is the celebrity consumers would most trust as the figurehead for an advertising campaign, according to a recent survey.

The poll saw 46% of respondents name Sir David, famous for presenting the nation’s favourites natural history programmes, as one of their top three choices, with Stephen Fry second on 36% and Richard Branson third on 20%.

It was the elder statesmen of British broadcasting who dominated the top 10, with Michael Parkinson, Sir Terry Wogan, Sir David Dimbleby, Jeremy Paxman, Lord Alan Sugar and Jeremy Clarkson also highly rated.

These silver-haired stars were favoured despite almost a third of respondents being under 35. And although an even split of men and women voted, the only female celebrity in the top 10 was The One Show presenter Christine Bleakley.

Katie Price narrowly beat John Terry and Ashley Cole to be voted the least believable brand ambassador, followed by Amy Winehouse, Heather Mills, Tiger Woods and Tony Blair.

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VMD invites students to apply for EMS placement

News Story 1
 The Veterinary Medicines Directorate (VMD) is inviting applications from veterinary students to attend a one-week extramural studies (EMS) placement in July 2026.

Students in their clinical years of study have until 28 February to apply for the placement, which takes place at the VMD's offices in Addlestone, Surrey, from 6-10 July 2026.

Through a mixture of lectures and workshops, the placement will explore how veterinary medicines are authorised, non-clinical career opportunities, and other important aspects of the VMD's work.  

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News Shorts
RCVS members invited to question Council candidates

RCVS members have been invited to submit questions to candidates for this year's RCVS Council election.

With 15 candidates standing for three available positions, vets have been invited to submit a question of their choosing before voting starts. These questions will be collated, with each candidate answering one question of their choice.

It is recommended that members read the candidates' biographies and statements before submitting questions. One question per member can be submitted to vetvote26@rcvs.org.uk before Wednesday, 25 February 2026.

The RCVS Council election is due to start in March.

With only two candidates for two positions on the VN Council, there will be no VN Council elections this year. Meghan Conroy RVN and Lauren Hargrave RVN will begin their three year terms at RCVS' AGM in July.