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Consumers Would Trust Sir David Attenborough
David Attenborough is famous for presenting the nation’s favourites natural history and wildlife programmes.
Sir David Attenborough is the celebrity consumers would most trust as the figurehead for an advertising campaign, according to a recent survey.

The poll saw 46% of respondents name Sir David, famous for presenting the nation’s favourites natural history programmes, as one of their top three choices, with Stephen Fry second on 36% and Richard Branson third on 20%.

It was the elder statesmen of British broadcasting who dominated the top 10, with Michael Parkinson, Sir Terry Wogan, Sir David Dimbleby, Jeremy Paxman, Lord Alan Sugar and Jeremy Clarkson also highly rated.

These silver-haired stars were favoured despite almost a third of respondents being under 35. And although an even split of men and women voted, the only female celebrity in the top 10 was The One Show presenter Christine Bleakley.

Katie Price narrowly beat John Terry and Ashley Cole to be voted the least believable brand ambassador, followed by Amy Winehouse, Heather Mills, Tiger Woods and Tony Blair.

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Defra shares new Sanitary and Phytosanitary guidance

News Story 1
 Defra has published guidance for the vet sector ahead of a proposed UK-EU Sanitary and Phytosanitary agreement.

The agreement, which will change the movement and trade of animals and related products, could see reductions in checks, paperwork and certification. As well as describing regulatory developments, the advice highlights the importance of animal ID, registration and traceability in disease control and other compliance arrangements.

The guidance can be found here. More detail is expected as negotiations progress. 

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News Shorts
BSAVA publishes fifth Manual of Canine and Feline Neurology

The BSAVA has published the fifth edition of its BSAVA Manual of Canine and Feline Neurology.

The new edition has been reviewed and updated, including new developments in diagnostics, therapeutic approaches and clinical decision-making. It is structured to support clinicians through diagnosis, treatment and long-term management.

The guide features five new chapters covering acute myelopathies, chronic myelopathies, emergency protocols, neurotoxicology and neuro-oncology.

It also includes over 100 videos, including demonstrations of neurological examinations, clinical presentations and diagnostic procedures.

Nicola Lloyd, publishing manager, said: "Whether you're a general practitioner seeking practical guidance, or a specialist aiming to refine your expertise, this edition remains an indispensable reference for anyone involved in the care of neurologically compromised dogs and cats."