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Consumers Would Trust Sir David Attenborough
David Attenborough is famous for presenting the nation’s favourites natural history and wildlife programmes.
Sir David Attenborough is the celebrity consumers would most trust as the figurehead for an advertising campaign, according to a recent survey.

The poll saw 46% of respondents name Sir David, famous for presenting the nation’s favourites natural history programmes, as one of their top three choices, with Stephen Fry second on 36% and Richard Branson third on 20%.

It was the elder statesmen of British broadcasting who dominated the top 10, with Michael Parkinson, Sir Terry Wogan, Sir David Dimbleby, Jeremy Paxman, Lord Alan Sugar and Jeremy Clarkson also highly rated.

These silver-haired stars were favoured despite almost a third of respondents being under 35. And although an even split of men and women voted, the only female celebrity in the top 10 was The One Show presenter Christine Bleakley.

Katie Price narrowly beat John Terry and Ashley Cole to be voted the least believable brand ambassador, followed by Amy Winehouse, Heather Mills, Tiger Woods and Tony Blair.

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Antibiotic Amnesty survey opens

News Story 1
 The Responsible Use of Medicines Alliance - Companion Animal and Equine (RUMA - CA&E) has launched a survey which seeks to measure the success of this year's Antibiotic Amnesty campaign.

Its results will help the group to calculate how many unused or out-of-date antibiotics were returned as part of the campaign throughout November. Practices are also asked how they engaged with clients to raise awareness of the issue.

Participating practices can enter a prize draw to win up to 100 in vouchers for taking part. Further prizes from BSAVA and Webinar Vet will be available for practices with the best input.

The survey takes a few minutes to complete and will be running throughout December. It can be accessed via this link. 

Click here for more...
News Shorts
Bluetongue cases lead to restricted zone extension

Following the detection of new cases of bluetongue virus serotype 3 (BTV-3), the restricted zone has been extended to include additional parts of Hampshire, Wiltshire, Oxfordshire and North Yorkshire, as well as Bournemouth, Christchurch, Poole and part of Dorset.

The zone now covers 28 counties and unitary authorities in England. As of 16 December, 185 cases of BTV-3 have been confirmed in England and Wales during the current vector period.

Bluetongue is a notifiable disease. Suspected cases must be reported on 03000 200 301 in England or 03003 038 268 in Wales. In Scotland, suspected cases should be reported to the local field services office. Suspected cases in Northern Ireland should be reported to the DAERA Helpline on 0300 200 7840 or by contacting the local DAERA Direct Veterinary Office.

A map of the area where movement restrictions apply can be found here.