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EmailIphone Application    Posted: 22nd February 2010
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Support for Local Food
Nearly a third (30%) of shoppers say they have specifically purchased locally produced food over the last month, which is double the number in 2006, according to new consumer research released by food and grocery analysts IGD.

Support for ethically produced foods in general has withstood the pressures of an 18-month recession and is in fact growing, despite the tough economic conditions.

When asked about food they have specifically purchased over the last month, shoppers responded:
  • 30% said locally produced food (up from 15% in 2006)
  • 27% Fairtrade products (up from 9%)
  • 18% products with high animal welfare standards (up from 11%)

Joanne Denney-Finch, chief executive, IGD, said: "These figures prove what we have been saying throughout the recession – shoppers are looking for both value and values. They are not simply looking for cheaper food in tough times, they also expect the grocery industry to support their moral and ethical values."

One in five (20%) would like a farmers’ market or farm shop
to be established nearby
Drilling down into reasons for supporting local food in particular, most said that it was fresher, but the biggest riser over the last few years has been support for the local economy:
  • 57% said they purchased local food because it has not travelled as far and is therefore fresher
  • 54% wanted to support local producers and farmers (up from 28% in 2006)
  • 34% wanted to support local retailers (18% in 2006)
  • 29% wanted to keep jobs in the local area (up from 14%)

IGD also asked shoppers what improvements they would like to see to their food and grocery shopping experience. Once again, support for locally produced food was up, with 31% saying they would like more local products available to them, compared with 12% in 2005. One in five (20%) would like a farmers’ market or farm shop to be established nearby, up from 15% in 2005.

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Cold-water dip to raise funds for Vetlife

News Story 1
 The veterinary mental health charity Vetlife is inviting the veterinary community to join it for a sponsored cold-water dip.

The event will take place at Walpole Bay, Margate, on 17 May during Mental Health Awareness Week. Participants of all abilities can join in the challenge and are advised to bring a towel, a hot drink, a snack, and warm clothes to get changed into afterwards.

Those taking part are being asked to try to raise £100 each to support the work of the charity.

Details about how to take part can be found here. 

Click here for more...
News Shorts
Bluetongue low vector period ends

In an update to its bluetongue guidance, the Department for Environment, Food and Rural Affairs (Defra) has announced that the seasonal low vector period for the disease has ended.

With winter over, Defra is planning for a possible increase in cases as midges become more active. It has warned that farms along the east coast of England from Norfolk to Kent, and along the south coast from Kent to Devon, are at highest risk from infected midges blown over from northern Europe.

Since the virus was detected in England in November 2023, there have been 126 confirmed cases. The most recent case to be confirmed was on 1 March 2024.

Farmers are asked to continue to frequently monitor their livestock and ensure their animals and land are registered with the Animal and Plant Health Agency.