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EmailIphone Application    Posted: 16th February 2010
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Grab the Freebies!
Everyone likes receiving things for free!
Recent research has highlighted the increasing number of companies using product samples as part of their online marketing strategy.

Olay, Ariel, Garnier, Pampers and L'Oréal are just some of the household names distributing samples in an effort to drum-up support for their products. So far this year, anti-wrinkle cream, tea bags, perfume, moisturiser, along with numerous other items have been offered free of charge via the Web.

According to the recent study approximately 50% of people who sample a product will likely purchase the item in future. Of these, 25% can be expected to purchase the product more than once. Figures also show that over 65% of respondents would feel more confident recognising the sampled item 'on the shelf'.

The research found the trend is particularly prominent in the beauty industry. Two in three cosmetics companies are now offering samples or competitions as part of their online promotional campaigns. In 2004 the number was only one in three. The study also found that word of mouth is an important factor, with over 25% saying they would recommend sampled products to friends and family.

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Antibiotic Amnesty survey opens

News Story 1
 The Responsible Use of Medicines Alliance - Companion Animal and Equine (RUMA - CA&E) has launched a survey which seeks to measure the success of this year's Antibiotic Amnesty campaign.

Its results will help the group to calculate how many unused or out-of-date antibiotics were returned as part of the campaign throughout November. Practices are also asked how they engaged with clients to raise awareness of the issue.

Participating practices can enter a prize draw to win up to 100 in vouchers for taking part. Further prizes from BSAVA and Webinar Vet will be available for practices with the best input.

The survey takes a few minutes to complete and will be running throughout December. It can be accessed via this link. 

Click here for more...
News Shorts
Bluetongue cases lead to restricted zone extension

Following the detection of new cases of bluetongue virus serotype 3 (BTV-3), the restricted zone has been extended to include additional parts of Hampshire, Wiltshire, Oxfordshire and North Yorkshire, as well as Bournemouth, Christchurch, Poole and part of Dorset.

The zone now covers 28 counties and unitary authorities in England. As of 16 December, 185 cases of BTV-3 have been confirmed in England and Wales during the current vector period.

Bluetongue is a notifiable disease. Suspected cases must be reported on 03000 200 301 in England or 03003 038 268 in Wales. In Scotland, suspected cases should be reported to the local field services office. Suspected cases in Northern Ireland should be reported to the DAERA Helpline on 0300 200 7840 or by contacting the local DAERA Direct Veterinary Office.

A map of the area where movement restrictions apply can be found here.