RCVS unveils ‘new look’ logo and slogan
The RCVS' new look was unveiled at its Hardwick Street headquarters.
The Royal College of Veterinary Surgeons (RCVS) has unveiled an updated brand and visual identity for the College.
A public rollout took place at the RCVS’ Hardwick Street headquarters on Thursday, 2 October, and included a redesigned logo and a new strapline.
The RCVS says its new logo will give the College a modern look, while also acknowledging its history and heritage. The logo includes a shield shape, with a coat of arms based on those granted to the RCVS in 1844.
Among the other updates to the RCVS’ visual identity are new logos, iconography, typography and colours.
The RCVS says its redesign aims to reflect the College’s different initiatives, making it easier for people to recognise, understand and access its services. The iconography is also intended to symbolise the different species treated, diversity of professionals and the varied fields they work in.
The event also showcased the RCVS’ new strapline: ‘Inspiring confidence in veterinary care’.
Tim Parkin, RCVS president, said: “Our new strapline (…) looks to maintain animal health and welfare at our heart and to connect veterinary professionals and animal owners to that purpose.”
The rollout will continue over the coming months, as the new iconography is applied to RCVS Academy and, in 2026, RCVS’ Mind Matters initiative. The branding for the Practice Standards Scheme (PSS) is to remain unchanged until the PSS review has concluded.
Lizzie Lockett, RCVS CEO, said: “Our previous look and feel had been in place for over 14 years and had served us well, but the modern, largely digital, communications landscape has evolved significantly in that time.
“We now also undertake a wider range of activities and initiatives and, against the current backdrop of the Competition and Markets Authority review and potential legislative reform, we may need to adapt to further changes ahead.
“It is therefore essential that our visual identity remains fit for purpose now and flexible for the way we work, both now and in the future.”
Image © RCVS
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