RCVS Academy explores advertising and social media
The course is divided across three short modules and takes one hour to complete.
The Royal College of Veterinary Surgeons (RCVS) has published a new course to RCVS Academy, which advises how professionals can utilise advertising and social media.
The 'Advertising and social media' course will provide guidance to the industry standards set out by the RCVS Code of Professional Conduct.
Divided across three short modules, the course will cover advertising, the endorsement of products and services, and the use of social media in a professional manner. The syllabus begins with a short knowledge check, and includes a series of interactive features and scenarios as well as a final reflection section.
Those completing the course will explore the different forms of advertising available to the profession and be able to identify their own responsibilities when endorsing products and services. It addresses the balance between obligations to clients and the public and the right to discuss careers and cases publicly.
Content will also explain why the words 'vet' and 'veterinary' are sensitive words for company incorporation, and the necessity of advertising professional status accurately.
It has been produced in collaboration with RCVS' Standards & Advice Team, which has adapted the Code of Professional Conduct into advice for daily practice.
The course takes approximately one hour to complete, and counts towards annual CPD requirements for both veterinary surgeons and veterinary nurses. It is free to access through the RCVS Academy, in the client engagement category.
'Advertising and social media' can be accessed here.
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Companies marketing medicines for small pets exempt from authorisation must submit their annual return to the Veterinary Medicines Directorate (VMD) by 30 November 2026.
