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Less extreme body shapes becoming more popular in flat-faced dogs
The findings could pose opportunities to reverse the normalisation of extreme body shapes.
RVC calls findings a 'positive step' for animal welfare.

A new study from the Royal Veterinary College (RVC) has discovered that UK pet owners now prefer flat-faced dogs with less extreme body shapes.

The public revealed that they found brachycephalic dogs with less extreme body shapes to be more attractive, healthier, more ethically bred and more desirable to own.

The project saw nearly 5,000 members of the general public complete an online questionnaire to explore their preferences. Participants saw images, created by artificial intelligence, which showed less extreme, super extreme and currently typical versions of a French bulldog, pug and English bulldog.

Of the respondents, 25.9 per cent owned a purebred brachycephalic breed, 8.8 per cent owned a crossbred brachycephalic breed and 61.9 per cent owned a non-brachycephalic breed. 3.4 per cent were not dog owners.

A series of questions aimed to assess their preference for varying degrees of muzzle length, eye size, eye shape, skin wrinkling and tail length in these breeds. Participants also scored the images based on perceived attractiveness, health, happiness their appearance induced, ethics of breeding and ownership desire.

Results overwhelmingly showed that the less extreme variant of each brachycephalic breed was preferred across all aesthetic and perceptual characteristics.

Similarly, the typical version of each dog consistently scored above the super-extreme conformation dog.

Researchers believe that these findings could pose opportunities to reverse the normalisation of extreme body shapes in flat-faced breeds. It may also mark a positive step forward for raising awareness of the welfare crisis.

However, RVC says that this task will require acceptance of outcrossing to return more moderate features. The 'less extreme' variants are extremely rare in the current purebred population and not typical of dogs meeting breed standards.

RVC is currently undertaking research into the health and welfare of brachycephalic outcrosses, in order to make evidence-based recommendations on outcrossing breeding programmes.

Elizabeth Youens, lead author of the study, said: “This study shows that general preference is for less extreme body shapes in brachycephalic dog breeds, even amongst those who are attracted to the current extreme conformations typically displayed.

“This implies that current breed standards could be amended to reduce the glorification of these extreme body-shapes, thereby promoting better health, without reducing popularity and demand.”

The full study can be found in the journal VetRecord.

Image © Shutterstock

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BSAVA partners with BVA Live 2026

News Story 1
 BSAVA is to partner with BVA Live (11-12 June 2026) to champion clinical research.

The organisation will be supporting BVA Live's Clinical Abstracts programme, showcasing selected abstracts of veterinary research throughout the event.

The clinical abstracts can be on any small animal veterinary subject, and must be based on research undertaken in industry, practice or academia. Abstracts can be presented in poster or oral formats.

Submissions will open on 15th December 2025, and close on 6th March 2026. You can register interest here

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Nominations open for RCVS and VN Council elections

The nomination period for the 2026 RCVS Council and VN Council elections is now open, with three veterinary surgeon seats and two veterinary nurse seats available.

Prospective candidates can download an information pack and nomination form from the RCVS website. Individuals can nominate themselves for the elections, with the results to be announced in the spring.

Clare Paget, the recently appointed RCVS Registrar and elections returning officer, said: "If you want to play your part in influencing and moulding how the professions are regulated, and making key decisions on matters of great importance to your peers, the public and animal health and welfare, please consider standing for RCVS Council or VN Council next year."

Nominations close at 5pm on Saturday, 31 January 2026.