Abandoned puppy rescue features in Christmas advert
The advert features two abandoned puppies being rescued.
The RSPCA has launched a Join the Christmas Rescue appeal alongside a new Christmas advert.
The advert is based on the real rescue of Staffordshire bull terrier-type puppies Jack and Poppy by RSPCA inspector Anthony Joynes. The two dogs had been abandoned in a flat in Merseyside when their owners moved out.
After a neighbour had reported their suspicions that the dogs may have been left behind, the RSPCA found them in an emaciated condition. They had not been left with any food or water.
Mr Joynes said: “The puppies were so weak and terrified they had almost given up on life – it was really lucky we were alerted to their plight when we were because I don’t think they would have survived much longer.”
Both puppies received emergency veterinary treatment. They have recovered well and have since been rehomed.
Last Christmas, the RSPCA received reports of more than 700 incidents. Its frontline officers, veterinary teams, and branch staff work every day of the year.
The charity expects to be busy again this Christmas. It believes that financial pressures are causing a rise in the number of pet abandonments and neglect reports.
Mr Joynes added: “Sadly now, during the winter months, we see more people financially struggling which leads to more reports like this.
“But we can make a difference, and with the public’s help if they Join The Christmas Rescue they can support our rescuers, veterinary teams, branches and centre staff who work tirelessly to give animals the urgent treatment and love that will save their lives.”
The advert can be watched here.
Image © RSPCA
The Veterinary Medicines Directorate (VMD) is inviting applications from veterinary students to attend a one-week extramural studies (EMS) placement in July 2026.
