Your data on MRCVSonline
The nature of the services provided by Vision Media means that we might obtain certain information about you.
Please read our Data Protection and Privacy Policy for details.

In addition, (with your consent) some parts of our website may store a 'cookie' in your browser for the purposes of
functionality or performance monitoring.
Click here to manage your settings.
If you would like to forward this story on to a friend, simply fill in the form below and click send.

Your friend's email:
Your email:
Your name:
Send Cancel

Equine charity sees increase in welfare cases
World Horse Welfare hopes the advert will bring attention to the suffering that horses are experiencing.
World Horse Welfare has released a new advert to raise awareness.

An equine charity has launched a new TV advertisement, which it says will raise awareness of the suffering of hundreds of horses in the UK.

The advert comes as World Horse Welfare reports a 43 per cent increase in welfare enquiries that have needed its attention.

Many of these enquiries have required visits from the charity’s field officers, which investigate whether the horse is well-kept. Cases where the horses have required attention have resulted in four of its Rescue and Rehoming Centres nearing capacity.

World Horse Welfare said that, with much of its work happening out of public view, it is hoping its new advertising campaign will bring attention to the suffering that horses are experiencing, and the work it is doing to save them.

The TV advert, titled ‘How could anyone treat horses like this?’, features Seamus, a Clydesdale horse rescued by the charity who was so malnourished he was like a ‘giant skeleton’. World Horse Welfare ensured that Seamus was rehabilitated, and rehomed in a safer place.

It also explores many of the other cases of equine neglect and abuse which the charity has discovered.

Peter Rowbottom, director of fundraising at World Horse Welfare, said: “We are seeing a dramatic increase in demand for services and our UK support team have already dealt with 938 welfare enquiries this year, compared to 658 at the same point in 2023.  

“We aren’t expecting it to get any better either, as the wet winter weather has been particularly bad for horse owners this year, and our four Rescue and Rehoming Centres have already surpassed our preferred numbers.”

He added: “We hope that the advert will resonate with viewers and help us raise much needed funds to continue our work to improve welfare for all horses.”

The full advert can be viewed here.

Image © World Horse Welfare

Become a member or log in to add this story to your CPD history

Rabbit Awareness Week set to return this summer

News Story 1
 Rabbit Awareness Week (RAW) is returning this summer, running from 24-28 June 2024. The theme for this year will be 'Healthy Diet, Happy Bunnies'.

The focus on rabbits' diet comes after the most recent PDSA Animal Wellbeing (PAW) Report report revealed that 42 per cent of veterinary professionals identified inappropriate diet as one of the five most important rabbit welfare issues that need to be address.

The campaign will include veterinary blogs, videos, and digital waiting room resources. Practices can sign up to receive updates about RAW. 

Click here for more...
News Shorts
CVS Group hit by cyber attack

CVS Group, which owns more than 450 veterinary practices in the UK, has been hit by a cyber attack.

In a statement, the group said the incident involved unauthorised external access to a limited number of its IT systems. As soon as the attack was discovered, the group took its IT systems temporarily offline, causing 'considerable operational disruption'.

It has warned that the security steps taken and ongoing plans to move its operational systems and IT infrastructure to the Cloud are likely to have an ongoing impact over a number of weeks.

Due to the risk that personal information was accessed, CVS has informed the Information Commissioner's Office. The company is working with third party consultants to investigate the incident.