Ceva releases feline hypertension toolkit
About 20 per cent of cats aged nine years or over are affected by the condition.
Ceva Animal Health has published a new feline hypertension toolkit to help veterinary practices educate their clients about feline hypertension.
May will be Feline Hypertension Awareness Month, and the company is keen to raise awareness among cat owners of the importance of routine blood pressure checks for diagnosing hypertension early.
To help ‘make the invisible, visible’, the toolkit contains posters, leaflets and stickers, waiting room display materials, social media and email content, and a communications guide. There will also be a competition for the best waiting room display.
As part of the campaign, online influencer ‘Louisa the Vet’ will be using her social media platform to encourage anyone who owns an older cat to arrange regular blood pressure checks.
The International Society of Feline Medicine recommends checking blood pressure once a year in cats aged seven years or older, progressing to every six months as the cat grows older. About 20 per cent of cats aged nine years or over are affected by the condition.
Suzanne Page, a product manager at Ceva, said: “Feline hypertension is extremely common and an early diagnosis is crucial to help prevent serious damage. By monitoring cats aged seven or over with routine blood pressure tests, there is a real opportunity to improve the health and welfare of our older feline population as, once diagnosed, hypertension can easily and efficiently be treated with the daily administration of an appropriate treatment.
“Our new feline hypertension resources will help veterinary professionals advise and educate their clients on feline hypertension and provide valuable information to help keep their cats healthy and happy for longer.”
The toolkit is available online.
Companies marketing medicines for small pets exempt from authorisation must submit their annual return to the Veterinary Medicines Directorate (VMD) by 30 November 2026.
