Festive video invites people to 'mend broken hearts'.
The RSPCA has launched its annual Christmas advert, sharing the plight of abandoned pets in a festive and emotional video.
Titled 'Heart', the advert tells the story of an injured and abandoned golden retriever, who is rescued by an RSPCA worker. The advert follows the dog as he receives love and care at the rescue centre, and gets adopted into a new life.
Set to an exclusive cover of Blondies 'Heart of Glass' by popular singer-songwriter Gabrielle Aplin, the advert stars Baby, a five-year-old dog who was rescued as a baby by the RSPCA.
Starring alongside Baby is the woman who rescued him, RSPCA animal rescue officer Julie Parsons.
Sadly, stories like Baby's are becoming more common, with a shocking 25 per cent increase in abandonment incidents since the start of the year. The RSPCA's in-house video production team worked to highlight the issue, and create something that tugs on viewers' heartstrings.
Julie discussed what it was like working with Baby again, after his rescue five years ago: “It was lovely to see Baby again, I was over the moon to see him looking so happy and healthy.
“We see such horrendous cruelty, abuse and neglect. Having the chance to be reunited with an animal you’ve rescued makes it all worthwhile.
“On the frontline, we are so focused on rescuing as many animals as we can, we sometimes don’t have the chance to find out what’s happened to them once they’ve been brought to safety.
“As such, having the chance to see Baby, and for us both to feature in this year’s Christmas film, was such a treat.”
The advert reminds the public that animals need rescuing year round, and in order to rescue those abandoned this Christmas, the RSPCA needs vital funds and support.
Alan Laxton, RSPCA broadcast manager, said: "We're so proud to be able to share this film with such a beautiful soundtrack. Our thanks go to BMG, Gabrielle Aplin and Blondie for all helping to make this possible.
“We hope to inspire people to ‘Join the Rescue’ and be there for animals at a time they desperately need our help.
“As the current cost of living crisis engulfs the nation, vulnerable animals risk being overlooked. Sadly we expect to see many more animals abandoned this Christmas.
“We wanted to remind people of the cold reality faced by unwanted pets by sharing the stories of abandonment and neglect faced by those like the dog and cat in our film.”
Image (C) RSPCA
Birmingham Dogs Home has issued an urgent winter appeal as it faces more challenges over the Christmas period.
