Your data on MRCVSonline
The nature of the services provided by Vision Media means that we might obtain certain information about you.
Please read our Data Protection and Privacy Policy for details.

In addition, (with your consent) some parts of our website may store a 'cookie' in your browser for the purposes of
functionality or performance monitoring.
Click here to manage your settings.
If you would like to forward this story on to a friend, simply fill in the form below and click send.

Your friend's email:
Your email:
Your name:
 
 
Send Cancel

Zoetis chief medical officer advocates for the profession
Dr McFarland has dedicated his career to advocating for the health and well-being of animals.

Dr Mike McFarland launches documentary series to mark World Veterinary Day. 

A vet is on a mission to raise awareness of the ways veterinary professionals can improve the world by advancing animal care.

Speaking ahead of World Veterinary Day (30 April), Dr Mike McFarland, global chief medical offer at Zoetis, highlighted the opportunity to recognise the growing importance of veterinary professionals and their pivotal role in protecting public health. 

“When people think of their veterinarian, they think of that person as the caretaker of their animal’s health. But the stakes are much higher than that,” he said. “Veterinarians play a critical role in providing for your animal’s health, your family’s health, your community’s health and our global public health.” 

A veterinary surgeon for more than 35 years, Dr McFarland has dedicated his career to advocating for the health and well-being of animals and the veterinary professionals who care for them. 

He helped lead Zoetis emergency responses to the Louisiana floods, Hurricanes Katrina and Sandy, and other major crises. He is also the co-creator and executive sponsor of the Zoetis K-9 Courage Programme, which helps retired military and police dogs with annual health care costs at veterinary clinics. 

To honour the importance of veterinary professionals, Zoetis has launched a new minidocumentary series called FutureBound.

The series will follow Dr McFarland as he visits veterinary experts to showcase impactful stories of veterinary care transformation, the influence of the human-animal bond on animal care, and its positive effect on the health and well-being of animals and those who care for them. 

The first of the two videos are available at zoetis.com/drmike

Image (C) Zoetis.

Become a member or log in to add this story to your CPD history

Applications open for MMI research grants

News Story 1
 RCVS' Mind Matters Initiative (MMI) has launched round two of its veterinary mental health research grants.

Researchers have until 11.59pm on Wednesday, 28 May 2025 to apply for a grant for research which reflects MMI's 2025 focus areas.

Only one Impact Grant was awarded last year, and so this year there are two Discovery Grants and one Impact Grants available. Each Discovery Grant is worth £5,000 and the Impact Grant is worth £15,000.

For more information or to apply, email researchgrants@rcvs.org.uk to contact the MMI team.

 

Click here for more...
News Shorts
BBC Radio 4 documentary addresses corporate fees

BBC Radio 4's File on 4 Investigates has released a documentary exploring how corporate-owned veterinary practices may be inflating bills to increase profit.

Released on 15 April, 'What's Happening To Your Vet Bills?' revealed the policies which many corporate groups have in place to increase their profits. This included targets and upgrades which veterinary teams are tasked with meeting on a regular basis.

It also features Anrich Vets, an independently-owned practice based in Wigan. Following the case of Staffordshire terrier Benjy, who is diagnosed with a tumour, the documentary shares how the team were able to offer contextualised care and advice to make the procedure as affordable as possible for his owners.

The documentary can be heard on demand on BBC iPlayer.