The new set of guides and videos is part of PetNatter, BI's online resource for vets and practices.

BI Animal Health offers step-by-step advice on managing online content.

Boehringer Ingelheim (BI) Animal Health has launched a series of guides and videos to help veterinary practices engage with their clients through social media.

BI says this new series of social media videos and how-to guides will help practices set-up, post content and measure the effectiveness of their social media channels.

There are three introductory videos in the series. The first video offers a basic introduction to social media channels, including Facebook and Instagram. The second demonstrates how to measure the success of social channels and how to manage posts and content. The final video covers the importance of planning, the use of content calendars to highlight events and awareness days, and useful tools and features such as Facebook Live.

The four how-to guides are titled:

• ‘I currently have no social media presence. How do I get started?'
• ‘How to successfully maintain and measure your social media accounts’
• ‘Why is community management important?’
• ‘How-to – Facebook Live and Instagram Lives’

Grace Tonner, territory manager at Boehringer Ingelheim, said: “While most vet practices recognise that social media should play an important role in starting and maintaining communications with clients and potential clients, particularly during challenging times such as the COVID-19 pandemic, finding the time, resource and skills to be effective with social media can be challenging.”

“Our brilliant series of short, easy-to-understand social media videos and how-to guides provides veterinary professionals with the essential knowledge, tools and confidence to make vet practice social media a hit.

"Using the videos and guides will enable vet practices to get their social media up and running in just 15 minutes.”

Image (c) Boehringer Ingelheim.