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NPA issues complaint over Amazon swill feeding advert
“A company as big and influential as Amazon has a huge responsibility to make sure that its customers are informed correctly" - Duncan Berkshire, Pig Veterinary Society. 
Advert appears to encourage practice banned in UK since 2001

The National Pig Association (NPA) has issued a complaint to the Advertising Standards Authority (ASA) about an advert for Amazon’s Echo Dot.

The advert is being shown in cinemas across the UK and features a small boy with his pet pig. During the commercial, the boy gives the pig leftovers from his dinner plate.

In her complaint to the APA, NPA chief executive Zoe Davis points out that this is classed as swill feeding - a practice banned in the UK since the 2001 Foot and Mouth Disease (FMD) outbreak.

With the UK on high-alert for African Swine Fever - which, like FMD, can be spread via infected meat - she calls on the ASA to pull the advert and to keep ‘ASF and other awful notifiable diseases out of the UK pig population.’

“What really concerns us, is not just the fact that the ad appears to encourage an illegal act, but the fact that we have another disease spreading through the EU, all over China and several other Asian countries called African swine fever,” Zoe writes.

“We do not have the disease in the UK and we are working really hard with other industry groups and the government to try and keep it out by attempting to educate the public about the illegality and the risk of feeding kitchen scraps to pigs.”

She continued: “This advert undermines all those efforts and because of the advertising budget, will be seen by a much wider audience. We also have a large smallholder and pet pig community in the UK and we know from studies that feeding kitchen scraps, despite being illegal is still practised, so the risk is already present.”

Her words were echoed by vet Duncan Berkshire of the Pig Veterinary Society, who also complained to the ASA about the advert.

He said: “There are huge efforts coming from the pig sector and Government to make people, especially unsuspecting members of the public with small holdings and pet pigs, aware of the risks that this practice puts the UK pig population at, along with making them aware that they are breaking the law.

“A company as big and influential as Amazon has a huge responsibility to make sure that its customers are informed correctly and you have made a big mistake here, portraying something that is illegal in an advert that will be aimed to be watched by potentially millions of people.”

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Registrations open for overseas veterinary professionals course

News Story 1
 Registrations are now open for the RCVS CPD course for overseas veterinary professionals, which covers an introduction to the UK veterinary professions.

The course is aimed at overseas-qualified veterinary surgeons and nurses during their first two years of working in the UK, in addition to those considering working here. It provides graduates with the key information and skills required to practice in the UK, as well as helping them understand their legal duties as veterinary professionals.

For more information and to book your place please click here. The course will be held at Belgravia House, London, on Wednesday 12 June.  

Click here for more...
News Shorts
BVA launches award to celebrate young vets

A new award has been launched to celebrate inspirational young vets who are making a difference in their day to day work.

Nominations are now open for the BVA Young Vet of the Year Award, which is the first of its kind. It is open to all vets registered with the RCVS in the first eight years of their careers, working in any veterinary sphere, including clinical practice, research, education or veterinary politics. Organisers are looking for an ‘exceptional young vet’ whose work has benefitted the veterinary community or the workplace.

The awards are open for self-entry and nominations by 1 August 2019. The winner will be announced at London Vet Show on 14 November 2019, where a £1000 cash prize will be awarded, alongside a ‘career enhancing experience’ with Zoetis.