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Pet loss and end of life care
The bond between owner and pet often strengthens towards the end of life
Thirty-one per cent of pet owners are not prepared for their pet's euthanasia

It is well known that clients remember their first and last visit to their vet. The last visit is so often a euthanasia and the veterinary team can have a huge influence at this time on a client's grief.

Eighty per cent of pets in the UK are euthanised and statistics show that client attrition following pet loss is between 14 and 19 per cent. Attrition is a silent loss, we are rarely aware that the client has left us.

We know how important pets are to owners, the human companion animal bond is strong with the pet providing both physical and emotional benefits. Around 99 per cent of owners now consider their pets as family members. This bond between owner and pet often strengthens towards the end of life, as the owner becomes older and perhaps has no other companion.

We worry that we’ll upset clients by talking about the death of their pet, but when asked only 12 per cent said that they did not want to discuss it until it was necessary.

End of life care should not just be about what happens during a euthanasia in the consulting room. You need a plan, and part of that plan is preparing the client for their pet's end of life.

Compassionate communication should always be part of that plan. This involves choosing the right words for the client, validate their feelings (I know it's hard...), discuss the length of their relationship with their pet (you've cared for...), show that they are caring for their pet (a last option to let him die peacefully…), and show it is a considered decision (making a responsible choice...).

Having a pre-euthanasia consult can help prepare clients and give them the information they need about the euthanasia process. For some clients, this works well and enables them to cope better when the actual time comes.

Clients do need support. They need compassion and understanding, empathy and compassionate communication. They need recognition of the loss and the bond there was between them and their pet.

They also need permission to grieve and to know that you hear and understand them and are not judging. Many clients also need an opportunity to reflect with someone who understands and to know what aftercare options they have.

The bottom line is that clients do want to talk about pet euthanasia. Research figures have shown that 31 per cent of owners were not prepared for their pet's euthanasia and this needs to be addressed.

Most clients need support at a time of grief and stress when they have or are about to lose their pet. There will be those who reject the offer — it all depends on life circumstances. However, we should be prepared to provide it to all our clients unless they tell us otherwise.


 

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Applications open for MMI research grants

News Story 1
 RCVS' Mind Matters Initiative (MMI) has launched round two of its veterinary mental health research grants.

Researchers have until 11.59pm on Wednesday, 28 May 2025 to apply for a grant for research which reflects MMI's 2025 focus areas.

Only one Impact Grant was awarded last year, and so this year there are two Discovery Grants and one Impact Grants available. Each Discovery Grant is worth £5,000 and the Impact Grant is worth £15,000.

For more information or to apply, email researchgrants@rcvs.org.uk to contact the MMI team.

 

Click here for more...
News Shorts
BBC Radio 4 documentary addresses corporate fees

BBC Radio 4's File on 4 Investigates has released a documentary exploring how corporate-owned veterinary practices may be inflating bills to increase profit.

Released on 15 April, 'What's Happening To Your Vet Bills?' revealed the policies which many corporate groups have in place to increase their profits. This included targets and upgrades which veterinary teams are tasked with meeting on a regular basis.

It also features Anrich Vets, an independently-owned practice based in Wigan. Following the case of Staffordshire terrier Benjy, who is diagnosed with a tumour, the documentary shares how the team were able to offer contextualised care and advice to make the procedure as affordable as possible for his owners.

The documentary can be heard on demand on BBC iPlayer.