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Why bother with EMS students?
Alison Lambert spoke at BSAVA Congress in Birmingham. 
Alison Lambert on the importance of employer reputation 

"Attracting and retaining team members is a business priority," said Alison Lambert from Onswitch, speaking at the BSAVA Congress in Birmingham on why EMS students matter.

She explained how word of mouth and key opinion leaders are very important. They are the people who candidates respect and believe.

"EMS students are practice ambassadors," said Alison. They are a ready supply of walking adverts and have, on average, a minimum of 200 social media 'friends'. They have a network of other student vets who will be looking for a job within the next few years.

EMS students are assessing your practice even when they are not looking for a job at the time. They are absorbing the culture of your practice all the time.

Recruitment challenges are not a problem specific to the veterinary profession. It is an issue across all industries and requires attention to 'employer branding' – which should be distinctive, promise a particular employment experience and an appealing culture.

Your practice's reputation as a place to work is the single most important driver to attracting good candidates. Having a 'social bridge' is important to new graduates too – having a life and contacts outside practice life.

It is vital to apply all the principles that you as a practice routinely use to attract and retain clients. "So, is there anything on your website specifically for potential EMS students?" said Alison. "Have a special procedure when they first contact your practice and a personalised introductory process that involves all the team members."

She suggested that it was maybe a good idea to offer a modest EMS travel bursary to students working in your practice. "Always remember that the EMS student with you now may not end up working for you, but they will know someone who might," she concluded.

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Laura Muir wins gold at Commonwealth Games

News Story 1
 Veterinary surgeon and Olympic silver-medalist Laura Muir scooped the gold medal in the 1500m final Commonwealth Games on Sunday.

Winning Scotland's 12th title of the games, Muir finished in four minutes 2.75 seconds, collecting her second medal in 24 hours.

Dr Muir commented on her win: "I just thought my strength is in my kick and I just tried to trust it and hope nobody would catch me. I ran as hard as I could to the line.

"It is so nice to come here and not just get one medal but two and in such a competitive field. Those girls are fast. It means a lot." 

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News Shorts
Views sought on NOAH Compendium

Users of the National Office of Animal Health (NOAH) Compendium app and website are being asked to share their views on how it can be improved.

In a new survey, users are asked about some suggested future developments, such as notifications for new and updated datasheets, sharing links to datasheets, and enhanced search functionality.

It comes after NOAH ceased publication of the NOAH Compendium book as part of its sustainability and environmental commitments. The website and the app will now be the main routes to access datasheets and view any changes.