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Why bother with EMS students?
Alison Lambert spoke at BSAVA Congress in Birmingham. 
Alison Lambert on the importance of employer reputation 

"Attracting and retaining team members is a business priority," said Alison Lambert from Onswitch, speaking at the BSAVA Congress in Birmingham on why EMS students matter.

She explained how word of mouth and key opinion leaders are very important. They are the people who candidates respect and believe.

"EMS students are practice ambassadors," said Alison. They are a ready supply of walking adverts and have, on average, a minimum of 200 social media 'friends'. They have a network of other student vets who will be looking for a job within the next few years.

EMS students are assessing your practice even when they are not looking for a job at the time. They are absorbing the culture of your practice all the time.

Recruitment challenges are not a problem specific to the veterinary profession. It is an issue across all industries and requires attention to 'employer branding' – which should be distinctive, promise a particular employment experience and an appealing culture.

Your practice's reputation as a place to work is the single most important driver to attracting good candidates. Having a 'social bridge' is important to new graduates too – having a life and contacts outside practice life.

It is vital to apply all the principles that you as a practice routinely use to attract and retain clients. "So, is there anything on your website specifically for potential EMS students?" said Alison. "Have a special procedure when they first contact your practice and a personalised introductory process that involves all the team members."

She suggested that it was maybe a good idea to offer a modest EMS travel bursary to students working in your practice. "Always remember that the EMS student with you now may not end up working for you, but they will know someone who might," she concluded.

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Webinar to explore the meaning of veterinary leadership

News Story 1
 The WSAVA has announced a free webinar exploring the meaning of veterinary leadership in the 21st century.

Taking place at noon on Tuesday, October 19, the webinar will explore the role of veterinary professionals in leading on animal welfare, the leadership competencies required of all veterinary professionals, and the effects of leadership style on teams.

The webinar, which ends with a Q&A session, will be moderated be WSAVA President Dr Siraya Chunekamrai and led by Veterinary Management Group President Richard Casey. For more information and to access the event, click here

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News Shorts
Horiba announces veterinary haematology webinar

Horiba Medical has announced a free webinar providing practical insight on best practice in veterinary haematology. Entitled 'In practice haematology - Beyond the pale!' the webinar will be presented by Ronnie Barron from the University of Glasgow Veterinary School.

Ronnie's presentation, which will conclude with a Q&A session, will look at QC and artefacts of sample quality and review the effects of different pathologies. Using images, photomicrographs and video links, he will also explain the techniques and equipment needed to complement analytical automation to confirm results quality.

The webinar takes place on Thursday, October 28 (7.30-9pm). For more details and to register, click here.