Alison Lambert recognised for standing within the profession
Onswitch’s founder and managing director Alison Lambert has been made honorary associate professor in veterinary business at the University of Nottingham.
The well-known speaker received the title in recognition of her standing within the profession and contributions to undergraduate teaching.
For several years, Onswitch has enjoyed a close relationship with the University’s School of Veterinary Medicine and Science. The company runs a popular Dragons’ Den-style business competition with veterinary students each year and is currently match-funding a PhD exploring the anatomy of a consult.
Alison Lambert said: “Every aspect of Onswitch's work is shaped and informed by evidence, whether it be in practice or in academia. Student teaching is built around data collected by Onswitch in qualitative and quantitative research, always undertaken in adherence with strict Market Research Society guidelines.
“Students are taught to make decisions based on presenting evidence when they consult, and we teach them that the same principles apply equally to managing a practice and engaging with clients.
“I’m so proud to be named honorary associate professor, and look forward to many more years of close association with such a forward-thinking institution as Nottingham University's School of Veterinary Medicine and Science."
Image (C) Onswitch.
The Veterinary Medicines Directorate (VMD) is inviting applications from veterinary students to attend a one-week extramural studies (EMS) placement in July 2026.
